Kate Middleton’s Go-To Superga Sneakers Are Almost 40 Percent Off for Amazon Prime Day 2022

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Do we think the Duchess of Cambridge partakes in Amazon Prime Day? Well, she might this year, because the mega-retailer included Middleton’s favorite practical shoe in its epic sale, which is going on from now through Wednesday, July 13, 2022.

We’re of course talking about the royal’s beloved white Superga Cotu sneakers, which have been a part of her shoe rotation for years. And she’s not the only royal fan to sport the timeless style—Middleton’s mother-in-law, Princess Diana, also loved these simple lace-ups and was spotted wearing them all throughout the ‘90s. Lucky for the Duchess (and the rest of us), Superga’s Cotu style is currently almost 40 percent off, knocked down as low as $40 from the usual $65 price tag in the white hue (though other colors are also on sale).

Middleton has worn the comfy canvas sneakers to a variety of events. But one of our favorite looks is when the duchess sported a pair along with dusty rose-colored pants and a white sweater during an appearance at Battersea Park in London.

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WPA Pool/Getty Images

Middleton's ensemble can be seen here, where her fave sneakers were put in full view.

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Superga Cotu Classic Sneaker

Kate’s white-on-white style is so popular that it’s often totally sold out (and likely will be soon), but right now is fully stocked in sizes 5 through 11.5. That said, we expect this deal to be a majorly popular one, so if you want to beat everyone else, including the Duchess herself, to the punch we suggest adding them to cart right this very moment.

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Associate Editor, News and Entertainment

Joel is the former Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a...



Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...