Amid rehearsing for Super Bowl LIV and planning her wedding with A-Rod, Jennifer Lopez is adding to her empire with an all-new perfume.
The 50-year-old singer recently announced that she’s releasing her 25th fragrance, Promise. While the perfume is currently available for purchase online at Ulta Beauty, it won’t hit stores until tomorrow, September 28.
J.Lo celebrated the exciting news on her personal Instagram account and shared a slideshow of photos from her pop-up launch in New York City.
She captioned the post, “Today was SOOOO special!!! Big announcement and my own beautiful pop-up shop for my new fragrance, PROMISE!!! It was so amazing inside!”
The Promise fragrance embodies “the essence of a multifaceted and powerful woman” and retails for $65, as the website reports. The scent features a woody crystallized amber base set against top notes of Italian tangerine, pink berries and nashi pea. It also has hints of orris, jasmine sambac and dewy honeysuckle. (BRB, smelling every fruit and candle in the house for reference.)
According to Parag Vidyarthi—the managing director of Designer Parfums—partnering with Lopez was a no-brainer.
“Working with the force that is Jennifer Lopez to create something truly unique in the category has been inspiring,” he told WWD. “As the ultimate visionary and creative partner, Jennifer was steadfast in her pursuit to ensure Promise delivers the powerful emotional fragrance experience women are seeking.”
We promise to smother ourselves on a daily basis. (Just kidding…sorta.)
