10 Items That Will Almost Definitely Sell out From Target's New Jungalow Home Line
Just as we were about to drop $900 on Anthropologie's U-curved chair, the design gods above sent us a collaboration to keep us from going bankrupt: Target x Jungalow. If you’re not familiar with Jungalow founder Justina Blakeney, she’s the designer, artist, speaker, and mother who’s rewriting the rules of boho-chic decor (and yes, we have a girl crush).
"When I started blogging, minimalism was at its peak, or at least approaching it," Blakeney tells Anna Buckman, a lifestyle writer at The Zoe Report. In 2009, Blakeney started the Jungalow blog to “chronicle her adventures” while working as a creative person for hire. "I remember a lot of the big Instagram accounts for interiors at the time were like all-white-everything...I think there were a lot of people out there who had similar styles to me and were really hungry to see something that was more reflective of their personal style."
Since then, Blakeney has translated her colorful, pattern-filled and bohemian aesthetic to Jungalow, an increasingly popular boho-decor brand with 1.5 million followers on Instagram.
Fast forward to 2021, where Jungalow has partnered with Target’s Opalhouse brand to bring Blakeney’s signature look to stores everywhere. Starting on June 26th, the collection is live on Target.com, featuring more than 300 items—from furniture and decor to bedding, bath and windows. The line is sophisticated, current and affordable, where prices start at $10, and most items are under $30 (according to the press release). So, without further ado, here are 10 of our favorite pieces for you to add to your cart before they’re gone.
1. Velvet Square Throw Pillow with Fringe
By now, you’ve probably noticed that escapist decor and desert-inspired shades are trending. However, and as much as we love a muted terracotta accent, we have a feeling that it’ll eventually end up in storage, collecting dust with other items from trends past. That’s why we love this luxe-boho pillow. It totally fits the aesthetic, but we don’t have to feel too guilty when we’re over it (and on to organic modernism).
3. Euclid Fabric Table Lamp
If you’ve found yourself wondering “what’s my aesthetic?” or “what’s the difference between each design style?” (see: home decor quiz), we’re about to fill you in on a little secret: You’re allowed to have more than one style. Meaning, if you love bohemian-style tassels and rattan furniture but hate the patterns and prints, you can infuse some contemporary elegance into your space. Not sure what that looks like? This tasseled brass lamp is the perfect place to start.
4. Scalloped Edge Quilt
So you’ve decided you want your bedroom to combine Emily in Paris’s sophistication with Mamma Mia's whimsy. Great, now how do you physically bring that style to life? Most designers will tell you to start with the bedding. If you’re looking for a free-spirited-Parisian vibe, opt for a muted monotone bedding with lots of texture like the one above.
5. Botanical Leaf Peel and Stick Wallpaper
Looking for an easy home upgrade? Peel and stick wallpaper. Need to infuse some color into your apartment’s dull walls? Peel and stick wallpaper. It might not be the solution to all of your problems, per se, but when it comes to livening up a space (without pissing off your landlord) — peel and stick wallpaper is your answer.
6. Sunrise Curtain Rod (Brass)
This little brass sunrise might not seem like much, but this is precisely what designers mean when they say, “it’s all in the details.” Obsessed as you may be with your new Tulip Tete-A-Tete sofa (which is obsession-worthy), the big-ticket items often look awkward and out of place on their own. The only way to achieve that messy-yet-styled Pinterest look is by sprinkling in a few decorative details throughout the space.
7. Peacock Table Lamp
Cue Chandler Bing Voice: “Does it *get* any better than this?” Seriously, where else can you find an artisan-style table lamp that looks handmade, vintage-sourced, and one-of-a-kind? AND under $100? Forget rummaging through buckets of crap at Brooklyn Flea; we’re getting this eclectic little statement piece delivered right to our doors. We won’t tell if you don’t.
8. Time and Place Framed Wall Art
Andd another major trend of 2021: ‘70s sunset prints. “Retro sunset art has been surging in popularity on Etsy, with searches up 99 percent this year,” says PureWow editor Candace Davison. “The red, orange, yellow and pink color palette warms up a room and provides a soothing focal point when you just need a minute to zone out.” Pair this piece with some rattan furniture, and you’ll be transported back to the days of disco.
9. Scalloped Teal Hand Towel
Who says the chicness has to be limited to the living room? Blakeney certainly doesn’t, and these hand towels are the definition of having your decor cake and eating it too. Made from 100 percent cotton, these soft terry-cloth towels are as durable as they are adorable.
10. Marin Stackable Pouf with Casters
Last but not least, this velvet stackable pouf. Where do we even begin? It features three tiers with a loop and tie that doubles it into three small poufs or footrests (see: How to Add Extra Seating to Your Living Room), the casters at the bottom make it easy to move from one spot to another, and the warm, contrasting solid hues make this the ideal accessory to bring your boho look together. It’s so brilliantly multifaceted that it’s essentially the Serena Williams of poufs and ottomans.