Joanna Gaines’s Target Holiday Collection Just Dropped—Here Are the 7 Best Finds

Everything is as stunning as you’d expect

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There’s something about Joanna Gaines' style that just feels like home—especially during the holidays. Known for her rustic farmhouse aesthetic and love for all things cozy, the Fixer Upper star has perfected the art of creating spaces that are warm, inviting and effortlessly chic. So of course, Jo’s latest holiday drop is no exception.

With the release of her new holiday collection at Target, she’s bringing her signature modern farmhouse charm to festive pieces that feel timeless and fresh. Think: vintage-style stockings, elegant ornaments and more, all designed to make your spirit...well, bright.

Below, I’ve rounded up seven of the HGTV star’s best holiday picks—but hurry, because these sell like hotcakes year after year.

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Whether you use it to spruce up an empty corner or to adorn your front door, a festive wreath is basically obligatory. It comes complete with a back loop for painless hanging. The asymmetrical branches give the wreath a rustic, almost DIY look, while the bell and ribbon add a touch of seasonal flair without making it kitschy.

2. Vintage Plaid Woven Stocking

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Hang these throwback stockings by the chimney (with care, obvi) to bring retro vibes to your living room. With red, cream and black colors in the mix, it looks equal parts fun and classy. Your guests will be just excited for the gifts as the vessel they were packed in—well, almost.

3. Plaid Lumbar Toss Pillow

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If your living room leans beige or white, it only takes a few colorful accent pieces to bring it to life. This Joanna Gaines holiday item boasts a green-and-cream pattern with hints of red, along with red piping trim. It's comfy enough to lean against, yet so pretty that your guests will think twice about cozying up to it on the sofa.

4. 30-Count Gold Candle Jewelry

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File this one under Things I Didn't Know Existed (But Now Absolutely Need). Transform any cheap set of long candles with these gold-tone ornaments that bring twinkly charm to your tablescape. Pin attachments make them a breeze to link to just about any wax candle, and the stars are made of metal, so they'll hold up from holiday to holiday.

5. Hinged Glass Christmas Tree Ornament

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Think of this hinged piece as a communal locket for your family. The ornament actually opens, so you can stick all sorts of small decorations inside to change its appearance. Think faux cranberries, dried flowers, tree branches, glitter, holiday sprinkles and tissue paper, for starters.

6. Knit Value Throw Blanket

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IMO, the holidays are all about cozying up with loved ones. So before you drop hundreds on all the bells and whistles, why not prioritize subtle seasonal purchases that inspire comfort? This gem is machine-washable, sweater-knit and ribbed. Its midweight design and large size makes it perfect for a cuddly holiday movie night.

7. 5-Wick Scalloped Brass-Footed Candle

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Scalloped edges and a footed base make for a sturdy, durable candle that won't fall over and ruin your Christmas feast. The 22-ounce candle, made from a soy wax blend and paraffin wax, will reportedly burn for 25 hours, so it's sure to last you into 2026.


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Associate Lifestyle Editor

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  • More than five years of experience in editorial, including podcast production and on-camera coverage
  • Holds a dual degree in communications and media law and policy from Indiana University, Bloomington

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.