The Best Front Door Color to Boost Your Home's Resale Value (by $6,449!)

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

black front door of home

Times have changed, but some things never go out of style—particularly when it comes to one unexpected front door color. At least that's the latest finding from Zillow, the real estate marketplace we've all taken to scrolling since the housing market started heating up. And for anyone thinking about selling their home, there's one shade you should consider first and foremost: black.

The high-contrast color can help you sell your home for $6,449 more, according to the brand's 2022 research, which surveyed prospective homebuyers across the country. With all other things being equal, the door color had a profound impact. Interestingly, when Zillow conducted this research back in 2018, black remained the most popular color (to the tune of $6,271 more), alongside charcoal gray. Nowadays, it seems interest in gray is starting to wane, with gray—this time, a more cement hue—being one of the least popular options.

The 2022 research also found that slate blue doors—particularly a chalky, light blue-gray color, like Behr's Adirondack Blue—were most popular with buyers, though they didn't receive quite the price increase. Buyers said they'd spend $1,537 more for the same house with that color door. This seems to be the safest shade to choose if you want to cast the widest net when you're selling your home; black doors tended to be the most polarizing, Zillow found, with some people deeming them "imposing."

Whatever you do, if you're thinking of selling your home, avoid millennial pink: These doors were deemed "shabby looking" by some, and overall, people were willing to spend $6,516 less on houses that featured one. Oof.

Moral of the story? It’s definitely time to pick up some paint swatches.

Here’s What Color You Should Paint Your Bedroom, According to Your Zodiac Sign

candace davison bio
Candace Davison

VP of editorial, recipe developer, kitsch-lover

Candace Davison oversees PureWow's food and home content, as well as its franchises, like the PureWow100 review series and the Happy Kid Awards. She’s covered all things lifestyle...
read full bio

img 0936
Alexia Dellner

Executive Editor

Alexia Dellner is an executive editor at PureWow who has over ten years of experience covering a broad range of topics including health, wellness, travel, family, culture and...
read full bio