Target's New Summer Styles Look *So* High-End, But They're All Less Than $40

My summer wardrobe is getting an affordable upgrade

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

New Target summer fashion finds.
Target/Design for PureWow

IDK about you, but my summer is just heating up (both literally and metaphorically), so you know what that means, right? It’s time to add some stylish new sundresses, breezy pants and fun accessories to my rotation! Thankfully, one of my go-to retailers (ahem, Target) just dropped a slew of elevated-yet-affordable summer styles for under $40.

From a pair of textured pull-on pants ($30) that look way more expensive than they are to the Wild Fable smocked mini cami dress ($36) that nails this summer's most fun fashion trend (yes, I'm talking about the picnic core aesthetic, y'all!), Target's new arrivals have me planning out all my outfits through Labor Day—and I have a feeling you'll want to do the same.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Say hello to the dress you’ll be wearing on repeat for the rest of the summer. Designed with a low back and tiered skirt, this flowy frock was made to move in with ease. It's also made of a rayon and nylon material, which one shopper describes as "lightweight, breathable and comfortable to wear." Another buyer even said that it "drapes like air" over their body, which I'm not surprised by, given its roomy A-line silhouette. The adjustable straps also allow you to customize the fit, so I would grab this maxi in both black and white if I were you.

Available in two colors, this knit tank gives major boho vibes. It's made from a rich pointelle fabric with eyelet detailing that lets some skin peek through, adding a touch of sass. Given its cropped length, you also won't have a problem styling it with jeans, skirts and shorts from now 'til fall.

These stretchy pull-on pants offer a laid-back fit that’s perfect for vacations and weekends. While they're made of a recycled polyester-spandex blend tricot fabric, they have a textured appearance that gives them a luxurious look. And I'm not the only one who thinks so. Not only did one buyer say the pants "feel and look expensive," but they also stated that they can be dressed up or down, so you know what to do.

This beach-ready straw hat has an adjustable strap that allows you to secure it to your head, so no gust of wind will interrupt your sun shading. One shopper says, "It provided generous protection of my face and neck. It’s not too stiff and unforgiving, nor is it so floppy [that] it ruins my line of sight." What they didn't mention is that it's available in five colorways, including this cream option with a chic striped design.

A subtle-yet-sexy style that still stands out, this mini features flirty flutter sleeves and a V-neckline that reveals just the right amount of skin. Several buyers have mentioned that the rayon and nylon fabric is soft and comfortable, so I wouldn't blame you if you stocked up (as I just might). After all, it's available in five colors and sizes ranging from XS to 4X. And, yes, it has pockets, people!

Stripes and eyelet (two of the biggest summer fashion trends) effortlessly come together in these pull-on shorts. Featuring a high rise, side pockets and drawstring closure elastic waistband, there's no question whether they're as comfortable as they are adorable. Plus, they're made of a sturdy but breathable cotton poplin, and have a cutesy matching blouse with front ties to go with it.

A summer essential you didn’t know you needed. These oval sunnies, which offer maximum UV protection, feature a chic (and very '90s) tortoiseshell frame that won't just match all your outfits, but will also amp up their cool factor. In fact, one shopper says they "feel like a baddie" when they whip out these recycled plastic glasses—I can see why.

Your summer '25 wardrobe is not complete without a gingham dress, and Jennifer Lopez agrees. That said, one of the cutest picks is hiding at Target for less than $40. With its effortless smocked bodice and swingy flared skirt, this checkered mini is bound to become one of your favorite summer dresses. The recycled polyester and rayon style also features adjustable straps, allowing you to tailor it to your body—and can we talk about that playful illusion detail on top?



Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

Screenshot 2024 03 04 at 4.32.14 PM

Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.