The Only 3 Swimwear Trends That Matter This Summer

Cute swimsuits ahead

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

swimwear trends edit picks 720x780
Getty Images/Beach Riot/Victoria's Secret/L.L. Bean

I do not need another swimsuit. Let me start there. I live in the northeast, not Saint-Tropez, yet every summer I somehow convince myself I’m one chic one-piece away from becoming the kind of woman who casually spends weekdays on a boat. But swimwear has always been my thing. I grew up around pools and beaches, and to me, swimsuits are less about practicality and more about fantasy. They’re tiny little mood boosters. And a comfortable swimsuit can make you feel like an entirely different person, even if you’re just sitting in a plastic lounge chair eating sour cream and onion chips while your kids scream “watch this!” every seven seconds. 

This summer’s trends are especially fun. After years of hyper-minimal bikinis and sporty silhouettes dominating the market, swimwear is finally loosening up a bit. So yes, I spent an unnecessary amount of time researching swimsuits I absolutely do not need. But lucky for you, I narrowed down the trends actually worth paying attention to this summer.

You heard it here first: Scalloped-edge swimsuits will be everywhere for summer 2026. After years of sporty silhouettes, cutouts and ultra-minimal styles dominating swimwear, fashion is swinging back toward pieces that are a touch more feminine. The scalloped edge softens a swimsuit instantly. It also photographs really well. The curved edges frame the body in a softer way than a straight seam, which gives swimsuits a more vintage-inspired feel.

2. Polka Dot Swimwear

nordstrom

There’s something about polka-dot swimwear that instantly puts me in a better mood. Maybe it’s because it feels a little retro, a little playful and very “rich woman on vacation in the South of France.” Either way, the trend is about to be huge for summer 2026. After years of sleek, sporty swimsuits and barely-there neutrals dominating the beach, polka dots feel like fashion loosening up again. They’re fun. They’re flirty. They don’t take themselves too seriously. And somehow, they make even the simplest bikini feel styled. Add oversized sunglasses and suddenly you look like you planned your entire beachy-trip around the outfit.

square-neck swim

While tiny bikinis and dramatic cutouts will always have their moment, the square neckline is coming back! What makes the trend especially good, though, is that it genuinely flatters almost everyone. The straight-across neckline helps balance proportions, frames the collarbone beautifully and offers a little more support and coverage than skimpier silhouettes. On fuller busts, it feels secure without looking overly sporty. On smaller busts, it creates shape and structure in a really elegant way. It also taps into fashion’s shift toward ’90s-inspired dressing. And, best of all, the square-neck one-pieces often double as actual outfits once you throw on linen pants or a skirt.


Deena Headshot

Deena Campbell

Fashion and Beauty Director-at-Large

  • Oversees fashion and beauty content. 
  • Former Beauty Director at Marie Claire; editorial lead at Allure, Essence, and L’Oréal-owned beauty platforms
  • Advocate for inclusive storytelling in style, beauty, and wellness

dena silver headshot

Dena Silver

Fashion Editor

From 2019-2021 Dena Silver held the role of Fashion Editor covering product recommendations, trends, and what you should be shopping this season.

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.