For those who consider the phrase “comfortable bra” an oxymoron, I have game-changing news to share. Not only do comfortable bras actually exist—though I’ll admit they are truly needles in a haystack—many of the best are currently discounted during the Nordstrom Anniversary Sale. Seriously, you’re not going to want to miss out on these deals.
Thought it may sound too good to be true, I assure you these undergarments are the real deal. Each of the styles listed below have been tested and vetted by PureWow editors and their brutally honest friends to confirm they’re both supportive and comfortable. Furthermore, they have incredible reviews from tons of other Nordstrom shoppers too. And they’re all under $100 during the epic sale event.
Nordstrom’s Anniversary Sale opens to all shoppers, whether you’re a Nordy Club member or not, on July 12 and runs through Aug. 3, 2025. But as is the case for most best-selling styles, I don’t expect these bras will stay in stock through to the end of the event. So if you’re ready to finally find a bra you like (or maybe even love), these are the ones to shop. Read on for all our top picks for most comfortable bra.
Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.








