The Lively Labor Day Sale Is Here To Upgrade Your Underwear With *Major* Deals on Fan-Favorite Bras and More

Time to update your top drawer

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

lively labor day event 2023 UNI

Labor Day weekend 2023 is almost here, and while we are sad to have reached the official-unofficial end of summer, we’re definitely not sad about the abundance of incredible sales that have already begun to flood our inboxes. Top of our list to shop? The Lively Labor Day sale, which we'll be browsing for a ton of undergarment upgrades. Yup, from August 30 through September 10, you can score up to 70 percent off supportive bralettescomfy underwearsuper soft PJs and more, no code necessary. And to help kick off your Lively shopping spree, we picked our top six recommendations to add-to-cart ASAP.

The 41 Best Early Labor Day Sales to Shop Right Now (From J.Crew to Saatva)

  • Size Range: 32A-DDD to 38B-DD

Sexy but not too sexy, this lace bra is a fabulous everyday option for those who want something a bit more festive than simple mesh. The cups are unlined for comfort and breathability, and there is a flexible underwire sewn in for extra support. The straps also have a J clasp in back so you can transition to a racerback silhouette if you like. According to reviews, this style runs true to size and is incredibly comfortable. Per one size 36DDD reviewer, “I was concerned that this bra wouldn’t be very supportive but it really surprised me. It was comfortable, cute and kept things where I wanted them.”

  • Size Range: XS to L

This subtly sexy silhouette is actually identical to Lively’s best-selling mesh bralette, just with a satin finish for a bit of a luxe twist. The straps are fully adjustable and there are also removable pads so you can decide exactly how much coverage you want on any given day. Reviewers suggest it runs true to size (there’s also a version for larger cup sizes, also on sale for $19), and that the soft material feels incredibly comfortable—you may even forget you have it on.

  • Size Range: 1 to 3 (roughly 32DD to 42DDD)

It’s not always easy to find a bralette for big boobs that’s both supportive and comfortable, but according to more than 200 reviewers, Lively may well found the formula with the Stripe Mesh Bralette. “This bra fits amazingly well,” raves one size 38DD shopper. “I love how breathable and supportive it is. I wore it to volunteer at my kids' elementary school. I worked for 4 hours in the school cafeteria prepping food, serving meals, and cleaning. And when I got home, I wasn't jumping to get out of it.”

The mesh material is also wonderfully breathable to keep you cool and comfortable, even on the muggiest afternoons. The straps are fully adjustable and there are three rows of hook-and-eye closures at the back to ensure the band fits exactly right. Reviewers do note that the bra does feel snug at first, but stretches a bit after a few wears—on the flip side, however, reviewers who’ve owned their bralettes for longer periods (six months to a year, or more) report that this style does maintain its shape over time and won’t stretch out too much, even with frequent washes and wears.

  • Size Range: XS to L

Yes, this button-up shirt was designed as sleepwear, but as the name suggests we’re not opposed to wearing it all day long thanks to the incredibly soft, lightweight material. Seriously, reviewers cannot say enough good things about this PJ top, which has a whopping 4.9-star rating. “The material is so soft, stretchy, and comfy. Really enjoying during pregnancy, and plan to buy more for postpartum,” raves one shopper. “These are the comfiest pajamas, they do not stretch out when sleeping,” says another. This top purportedly runs true to size, as well. Be sure to add the matching shorts to cart while you’re at it, but note that Lively recommends laying both pieces flat to dry after washing rather than tossing them in the dryer.

  • Size Range: XS to L

Looking for sleepwear that looks a bit more like loungewear than the All-Day set above? This T-shirt and the matching shorts are a fabulous option that’s every bit as comfy-cozy, just with a bit more polish. The soft, breathable material has a subtle satin finish for an elevated touch, and the cut of the tee is relaxed without being sloppy. Per one reviewer, “This top is so cute, the material is soft and I like the contrasting collar. I have worn it as a shirt with high-waisted jeans, too.” Lively suggests this style runs true to size, but it should have a boxy, oversized look you can style beyond your bedroom.

  • Size Range: XS to XL

Whether you’re getting in that morning yoga flow or simply want to feel supported during a long day of errand-running, these leggings are a chic and easy option to embrace. They’re made of 75 percent recycled polyester, giving them an eco-friendly twist, and the cropped hem is particularly flattering on petite frames. According to reviews, these run true to size and the material hits that Goldilocks spot between soft and supportive. “[The fabric] feels so soothing to the touch, it feels like a second skin,” raves one shopper. “You don’t even know you have it on, yet it’s thick enough and compresses enough in the right places. Great for a morning jog or a walk.” P.S. The matching sports bra is also included in Lively’s Labor Day sale event.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.



Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.