The New Spring Gap Campaign Is All About Fab Linens and Pop Culture (Hi, Tyla)

Your spring wardrobe is here

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Dasha Burobina for PureWow

Gap is a classic name when it comes to fashion and pop culture. The American retailer has some legendary celebrity ads (remember the iconic Missy Elliot and Madonna video circa 2003?). This spring, Gap is featuring Tyla in its fab spring campaign for 2024. The focus? Linen everything (and we couldn't be more excited).

Gap is returning to its roots and bringing music and celebrities back for this latest linen campaign. In its brand-new video, not only are we thrilled to see Tyla dance her way across the set in her personalized Gap linen look, but we're loving the music stylings of Jungle and choreography by Shay Latukolan. (You probably have heard Tyla's song "Water" go crazy viral on TikTok and now she's getting to show off her incredible dance moves in a new setting.)

We are also loving the staple linen pieces in this collection, like the Linen Boyfriend Shirt ($70) and the Linen-Cotton Pull-On Cargo Pants ($80). In this featured shop, you'll find pieces you can mix and match and a neutral and pastel color palette. There are fully linen items as well as linen blends. Whether you're looking for dresses, pants or tops, this Gap campaign is going to be a favorite for spring and summer fashion.

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Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...

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