Found: The 14 Best Early Prime Day Fashion Deals to Shop Now

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Ah….Prime Day—the most wonderful time of the year for those of us who love to snag a deal or two (or three). While Amazon Prime Day 2025 is officially scheduled to kick off on Tuesday, July 8, and is slated to run through Friday, July 11, the retailer already has some mega-discounts on buzzy fashion items, so you can stock up on fresh styles for the season. From chic, stylish pieces like this Anrabess V-Neck maxi dress (from $44; $32), to these Sam Edleman Mary Jane flats ($130; $61), now is your chance to shop these splurge-worthy items at prices that are too good to pass up. Just remember, you’ll need to be a Prime member to access these deals. If you're not a member, you can sign up now for a free 30-day trial (if you haven't been a member in the last 12 months). Once you’ve done that, you’ll be all set to start shopping.

Ready to start adding to your cart? Well, so am I.

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A bestseller on the platform for years now, this classic maxi dress has all the essentials needed to be your dress of the summer. Comfortable and stylish, it's made with a cozy blend of rayon, polyester and elastane, making it great for an early brunch or a sunset walk on the beach. The V-cut neckline adds a sophisticated touch, and there are *so* many different ways you can style it.

Metallic ballet flats for over 50 percent off? Don't mind if I do! This pair from Sam Edelman comes in a gorgeous shimmering silver shade and provides ample foot support, according to those who have made the splurge. "These are so super cute and on trend. Super comfy too," raves one 5-star buyer. You also don't have to worry about any potential toe squishing, as there is plenty of room in the front, making this the ultimate summer traveling shoe.

This statement-making pink mini dress screams summer with its flirty design and lightweight, breathable material. The simplicity of this piece allows you to accessorize as you please, and while you can dress it up with sling-back heels, you can also go casual with flats or sneakers. According to reviews, this dress does run a tad big though, so you may need to size down to achieve a perfect fit.

Summertime means it's time to put on a trendy jumpsuit, and this one features a high, fitted waistline and a relaxed fit that makes it great for coffee runs and quick lunch dates. The flowing, wide-leg provides a flattering cut, giving the piece structure. Plus, it comes in ten versatile colors, all of which are summer-friendly. Did I mention I love the elastic belt?

Fitted at the waist and baggy at the bottom for a retro '90s-style look, you'll quickly get hooked on these jean shorts, which are designed to hit mid-thigh. They're made from a blend of cotton, elastane and polyester, ensuring plenty of stretch room while not being too big. Or as one buyer writes, "These shorts are absolutely terrific. They are the perfect length and have a good amount of stretch. I’ve paid way more for much lower quality shorts. Chef’s kiss!"

Sexy, sleek and super Taylor Swift-inspired, this versatile halter dress blends vintage and modern styling with its plunging V-Neck and hourglass design. The cotton design provides the appropriate breathability, and the flattering skirt frames your figure for a more traditional look. The $31 price tag is hard to walk away from, and if the black color isn't your jam, there are over 20 more available to choose from.

Survey says you can wear this floral number by itself, or as a bathing suit coverup. Whatever you choose, you'll certainly look great, as it features a simplistic floral print that works for all body types. "This dress is one of the best I've found in a long time. It's light, airy and fits loose, but still very flattering," writes one happy Amazon shopper who gave it a 5-star rating. And at this price, who's saying no?

Light, airy and complete with a tiered ruffle design and thick spaghetti straps, you'll love twirling around in this maxi dress from Zesica, which is crafted with one hundred percent viscose and fully lined for added protection. The elongated bodice trims your waist, and the flowy fabric ensures cool comfort during the hot summer months. Plus, it can also transition well for the fall, in case you have a wedding to attend during those months.

Easy to fold and pack in your carry-on, this straw hat is a must for the beach with its tightly braided construction and wide brim design. Per the brand, it's made with UPF 80+ sun protection and offers full-face and neck coverage that blocks harmful rays as you're tanning. It's also a hit amongst Amazon shoppers, with nearly 1,400 5-star reviews. "It’s the perfect accessory for sunny days at the beach, hanging out on the patio or boating," writes one of those shoppers. "The wide brim provides great sun protection, and I love that it has a UPF rating, so I know my skin is safe from harmful UV rays."

A soft bra that fits perfectly without extra room or feeling tight, this push-up will support you well whether you're relaxing or being active, giving your chest a small lift while also staying in place. The straps are wide and convertible, and the combination of nylon and stretchy spandex results in the ultimate mixture of comfort and sexy.

For anyone who loves to wear shorts, these silky satin pajamas are skin-friendly and made with polyester and spandex that have a nice, relaxed fit that will have you dozing off in no time. It also comes with an elastic waist for easy lounging, making for a great minimal outfit that will keep you cool and cozy as you sleep. While I'm partial to the black colorway, there are over fifteen others to choose from.

The cork footbed, combined with the eco-friendly suede material, makes these sandals the ultimate trendy pick for the summer season. Refined but still comfortable, they’re just the thing you need for quick errands, and can even double as a house shoe. Plus, according to the brand, there is no break-in time needed either. The result? A shoe that will have you obsessed.

Take it from an avid t-shirt owner, striped tees will never go out of style. This $25 one is feminine and flattering enough to look like you got your inspo from Kate Middleton, but still very much sporty. It's meant to be oversized, but if that isn't your style, you can size down for a more true-to-size fit. Oh, and the polyester fabric means it will be sweat-wicking as well, making it a great pick for the season.

Who's turning down $5 leggings? Certainly not me! Made of high-stretch polyester fabric with a hint of elastane, they are bound to become a valuable part of your workout wardrobe with a sculpting design that lifts your booty and hugs you in all the right places. "The fabric is incredibly soft and stretchy, yet supportive enough for both workouts and lounging," says one Amazon buyer in their review. "The high waistband stays in place without digging in, which is a huge plus during yoga or gym sessions. They’re also not see-through, which is essential."


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Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.