Coastal Cowgirl Is This Year’s Coastal Grandma—Here’s How to Rock the Look

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Our love for the coastal grandma aesthetic will likely never die, because even though it was trendy last year, the styling itself is truly timeless, no matter your age. This year? TikTok has turned us on to a new coastal trend: coastal cowgirl.

How to Achieve the Coastal Cowgirl Look

This TikTok creator breaks down the trend by the pieces she thinks are important to achieve this vibe, and also thinks the whole trend will be huge for spring and summer 2023. From cowgirl boots to lots and lots of linen and knit sweaters, the mixed materials and neutral colors and prints, this trend is likely easier to pull off than you thought. Ahead, we rounded up a few products that will have you excited to sport this trend all season long.

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  • Size Range: XS to 3XL

Toss on a classic knit sweater over a lightweight dress or pair it with a denim skirt to not only embody this trend, but keep you cozy too. We're in love with this Jenni Kayne sweater because it's made of a luxurious Mongolian cashmere while still being breathable.

  • Size Range: XS to XL

The cotton-linen blend of this darling dress is chic and simple for layering and accessorizing. It has a boat neckline and open back with a low-waist tie for when you're wearing it by itself. Plus, there's a slit in the back of the skirt to make moving around much easier.

Size Range: XXS to XXL

Oversized button-downs are a great top layer for this western-meets-coastal look. This one has a larger fit in the chest, shoulders, arms and waist and isn't too long to tuck into some white jeans.

From the gold buckle to the suede and leather makeup of the bag, this crossbody is a dream for the coastal cowgirl trend. The sleek purse has an adjustable strap and a deceivingly roomy interior.

  • Size Range: 2 to 22

The color and quilted style of this countrified paisley jacket is a perfect harmony of this trend. We're loving the slightly cropped length, pockets and collared neckline.

Obviously you can't have a coastal cowgirl trend without a pair of cowgirl boots. This set from Tecovas is totally timeless, and since we can't ever seem to shake the need to add cowgirl flair to both modern and classic looks, investing in a pair that will keep its value through the years is a great choice. Opt for a neutral set to throw on with your linen dresses and denim skirts to complete your trendy look.

  • Size Range: XS to L

Elevate your denim look with a western style belt. This one has a bigger belt buckle, embossed leather detailing and a pointed tip. Check the sizing table before you order because a few reviewers mention it runs large.

  • Size Range: XXS to 4XL

We're seeing denim midi and maxi skirts everywhere these days, and here's a tip for how to make it work: Instead of going for a straight down maxi version (which can tend to give a boxy look), opt for a midi length with a front slit like this one for some movement, shape and sexiness.

  • Size Range: XS to XL

The cowgirl-esque vest made with the lightweight linen is a great example of this trend. The buttons are functional and the tapered waistline will show off that cute belt buckle perfectly.

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Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...