The 12 Best Affordable Jewelry Brands, Starting at Just $28
Whether you truly care about fashion or tend to throw on a pair of leggings and run out the door in the morning, we bet you still love a good piece of bling. You know, the dainty gold hoops you never have to take off or the tangle of chain necklaces that are able to elevate even a basic white tee. Since shopping for these accessories shouldn’t put you into credit card debt, we pulled together this list of the best affordable jewelry brands. All quality. All on trend. And all under $120.
Minimal designs + attainable prices + insanely good quality = the brilliant equation behind anything from Mejuri. The direct-to-consumer brand is your best bet for 14K-gold delicate rings ($75) that won’t turn your fingers green and a chain necklace dotted with white sapphires ($70) that you can wear to work (and even during a workout).
2. Kenneth Jay Lane
Kenneth Jay Lane baubles have been worn by Audrey Hepburn, Elizabeth Taylor and Princess Diana, so surely they’ll do for you. While some pieces can be a bit pricey (just look at these juicy gems created in collaboration with fashion designer Brandon Maxwell), the brand also offers quite a few wallet-friendly options that do not skimp on the drama. Take, for example, these wide gold-plated hoops with a satin finish ($50) or this bold turquoise cocktail ring ($90).
You already love the brand’s wide-leg jeans and cozy winter sweaters. So why not rely on Madewell for jewelry too? It has simple gold-plated huggies ($48) to jazz up your ear party and colorful beaded necklaces ($28) to statement earrings that you won't find anywhere else ($32). Don’t sleep on their sets of stacking rings—like these that mix metals and stones ($28)—and be sure to check out sale finds that can easily cost less than a glass of wine.
When there’s a jewelry trend that’s running in the four figures, check BaubleBar before pulling the trigger. The stylish jewelry site seriously has its finger on the pulse: Princess Diana–inspired button earrings ($38), clunky curb chain bracelets ($42) and a blinged-out pavé signet ring ($46).
5. Astrid & Miyu
Astrid & Miyu is the London destination for cool layered necklaces (but don’t worry, you’ll get free international shipping). Start with a beaded choker ($64), add a chain with a mystical moon charm ($59) and finish it all off with a simple circle pendant ($96). All the aforementioned necklaces are made of plated sterling silver, so you know they’ll last you for years to come.
6. Luv AJ
We can describe Luv AJ in four words: Bring on the bling. While the brand does offer solid metal options (and even a new neon range), its pavé and crystal-studded numbers are definitely the way to go. There are tennis bracelets ($85) without the four-figure price tag and silver plated brass pavé huggies ($75) that J.Lo would totally approve of. Fun fact: Luv AJ was started by Amanda Thomas in 2005 when she was just 15 and was making baubles in her free time after school.
Gorjana has the whole laid-back SoCal thing on lock; the brand is based in Laguna Beach, California, after all. Rock chain-adorned baguette studs ($35) for a day at the office, an adjustable cuff ($60) for every wedding you’ve got on the calendar for 2020 and a simple star-adorned necklace ($60) for your next day at the beach...even if you have to wear a puffer coat because it’s currently 32 degrees.
8. Brinker & Eliza
A Connecticut-based mother-daughter duo whips up these playful baubles, meaning there’s something for all ages—and it’s not all trendy rainbow-adorned anklets ($59), though there are those too. Some more timeless designs include a lariat locket ($108) and hammered hoops with a spray of pearls ($118).
Fine jewelry for every budget is what Aurate is known for. Want to spend just $50? Here are some gorgeous gold ball studs. Have $120 burning a hole in your pocket? Treat yourself to a mini charm bracelet with a black onyx cabochon. Want to invest in a pearl for $220? Aurate has got one for you on a gold chain. Their prices do go all the way up to $800, so you (and your wallet) have been warned.
10. Tai Jewelry
If you’re on the hunt for a super specific piece of jewelry—such as a bracelet that spells out your love with “amore” ($60)—Tai Jewelry’s got you covered. The brand has every type of colorful ring you could want, from an opal-adorned starburst ($70) to an enamel evil eye bezel ($55), and their CZ-studded zodiac necklace ($55) is the best gift you could give to, well, anyone.
This women’s jewelry collection is inspired by the coast of Skagen, Denmark, which means one thing: Scandi chic! Plenty of these pieces play with light and contrasts, like the two-tone mother-of-pearl necklace ($60), while others will just bring a pop of color to any day of the week, such as the sea glass stud earrings ($40). And once you’ve treated yourself to some new jewelry, you might as well finish off your polished look with a new timepiece.
Can affordable jewelry also be ethical? Yes, if you shop from Soko, a brand that taps into a network of artisans in Kenya to create each of its statement pieces. From an elongated chain link bracelet ($68) that would pair well with a button-down to the dangling earrings that mix horn with brass ($78)—and don’t forget this irregularly shaped drop necklace ($98)—these baubles will spark conversation, if not for their organic shapes and unique touches, then for their inspiring origins.