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West & Willow's Customizable Designs Are Great Gifts for Pet Parents (Trust Me, I Adore Mine)

I'm wearing one on repeat

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west and willow review pet sweatshirt and portrait collage
PureWow/West & Willow/Original Photo by Natalie LaBarbera

Whether you're shopping for Mother's DayFather's Day, birthdays, the holidays or gifts for any other occasion, if the person on your list happens to be a pet parent, you *need* to check out West & Willow. The brand offers tons of personalized presents, like the best-selling pet portrait (from $77) and, my personal favorite, a crewneck sweatshirt (from $80) with the likeness of their furry friend embroidered on it. Below, find my full thoughts on them both—and why every dog mom and cat dad will love them, too.

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How Do West & Willow Custom Pet Gifts Work?

Whether you're shopping for a pet portrait, mug, sweatshirt or any of West & Willow's other giftable offerings, you'll start out the process by choosing all of your preferences (such as colors, framing, etc.) and then upload a photo of the pet (or pets) to be included. After checking out, West & Willow artists will hand-illustrate a design to be approved by you via email and once you're happy with it, they'll get started creating your custom product.

I've been obsessed with this sweatshirt from the second I took it out of the package—so much so that I've been wearing it multiple times a week since. The customized sweatshirt is Gildan brand with a cotton/polyester-blend fabric and is available in unisex sizes small to XXL, as well as six different colors. I chose the full color embroidery for mine (as you can see above), but if you (or your giftee) are more of a minimalist, you can also opt to do it in just white or black lines. Honestly, I was so surprised by how much it actually looked just like my pup, and I can see myself wearing it for years. So if you do decide to gift it to a pet parent you know (or grab one for yourself), rest assured that they'll get plenty of use out of it.

As for the popular pet portrait, I've had mine displayed on my bookshelf for a while now, and it still makes me so happy every time I glance up at it. The design is so true to the photo I sent in, and I love the minimalist look of the name at the top. For these portraits, you can choose between six different backgrounds (I went with the soft white) and four different frames, or get yours without a frame to place it in one of your own. You can also select an 8" by 10", 12" by 16" or 18" by 24" size.

Based on both of my experiences (and how much I've adored the products since receiving them), I can safely say pet parents are bound to love these custom gifts from West & Willow. No matter the occasion you're shopping for, they're thoughtful, personal and practical, too, so go ahead and get to ordering—perhaps after treating Fido to a little photo shoot to get the perfect snap. 


natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

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