Here Are The 10 Best Toys on Sale for Black Friday This Year

For teens and toddlers alike

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The early Black Friday sales have arrived—and we’re seeing tons of can’t-miss deals from leading retailers like Amazon and Walmart. And if there’s one category you shouldn’t overlook, it’s kids toys. We’re seeing thousands of games and play sets on sale for all ages—from toddlers to teens. Whether you're after the latest PlayStation console or classic sets from brands like LEGO and Barbie, we’ve got you covered. Here, 10 of the best toys on sale for Black Friday, plus everything you need to know about where to find the best toy deals this year. 

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The Best Black Friday Toy Sales at a Glance


Best Building Blocks

PicassoTiles Magnet Building Tiles

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Best Building Blocks

LEGO Classic Creative Color Fun Set

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Best Doll House

Barbie Dreamhouse

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Best PlayStation

Sony PlayStation 5 Gaming Console

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Best Baby Walker

Maisonette Wonder & Wise Baby Walker

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Where to Find the Best Toys on Sale During Black Friday 2023

  • Amazon: Black Friday deals started November 17 with discounts on brands like Sony, Disney and LEGO. New deals will be announced every five minutes at certain times throughout the event, so customers should check Black Friday and Cyber Monday shopping pages often to find more savings.
  • Walmart: Walmart's early Black Friday sale started on November 8 and it will officially kick off on November 22 (with early access to Walmart+ members). You can save big on brands like Nintendo and Barbie and the final holiday savings event will be online only starting on Monday, November 27. 
  • Maisonette: While there are tons of early deals available on the site right now, Maisonette tends to have some of their biggest discounts of the year on the Black Friday. Check back on Friday, November 24th to see the best of the sale, including brands like Crayola, Teamson Kids and Ooly. 
  • Best Buy: ​​Best Buy's Black Friday sale runs from November 17 to 25. Best Buy stores will be closed on Thanksgiving Day but will open at 5 a.m. on Black Friday (November 24). Best Buy also is holding a Cyber Monday sale running November 26 to 27 with major savings on gadgets from top brands, including Sony and Nintendo. 
  • Kohl's: Kohl's Black Friday sale runs from November 19 to 24. Between November 19 and 22, Kohl's shoppers will have a chance to earn $10 in Kohl's Cash for every $50 spent on purchases made in-store and online. From November 22 to 24, shoppers can earn $15 in Kohl's Cash for every $50 spent. Throughout the entire sale, Kohl's has a 15 percent off coupon that you can pair with the already discounted prices.
  • Macy's: Macy's Black Friday 2023 sale starts on November 19 and ends on November 25. During this sale, shoppers can find deals on top-rated toy brands, including 40 to 50 percent off Fisher Price, Barbie, Pokémon, Discovery Kids and Hot Wheels. 
  • Target: ​​Target's Black Friday sale officially starts on November 20 and ends November 26. During this time, shoppers can find deals on top-rated toy brands like LEGO, FAO Schwarz, PAW Patrol, NERF, Play-Doh and more.

What Are the Most Popular Toys of 2023?

First and foremost, we implore you to check out our Happy Kid Awards before you do anything else. Our editors spent hours talking to parents and researching the newest and best-selling kids products on the market. From there, they reached out to therapists, teachers, bookstore owners and other experts to get their recommendations. The result? Tried and true reviews and ratings for some of this year’s most popular toys for every age, including the Fisher-Price Baby and Toddler Learning Toy, the Barbie Convertible Pop-up Tent, Elmer’s Squishies and the Cool Maker PopStyle Bracelet Maker

Best Building Blocks

1. PicassoTiles Magnet Building Tiles


  • Age Range: 3 years and up

This building set has limitless construction options, where kids can scale their creations to any size by adding more pieces. It includes 100 colossal building blocks, which per the brand, will help children develop strong skills in identifying colors, geometric shapes and 3D forms, as well as counting, magnetic properties and architectural design. 

Best Building Blocks

2. LEGO Classic Creative Color Fun Set


  • Age Range: 5 years and up

Packed with 1,500 vibrant LEGO bricks sorted into individual bags by color, this open-ended building set is bound to bring some artistic inspiration. Clear picture guides make constructing models like an octopus or rocket a breeze—and kids can personalize their creations with fun accessories like wheels or eyes. The coolest thing about this set, however, is that it pairs with the LEGO Builder app, which allows your mini to zoom in, rotate models in 3D and track their progress. 

Best Doll House

3. Barbie Dreamhouse


  • Age Range: 3 years and up 

Since Barbiecore is a trend we can’t seem to get enough of, we’re diving head-first into Barbie’s ultimate pool party Dreamhouse. It has a three-story slide with ten areas to explore—and it even includes a pet paradise with a puppy slide and pool. Not only does the top floor transform into a sleepover space for four dolls but it also comes with more than 75 accessories, so you can customize every space from the kitchen to the bedroom.  The best part? It’s fully equipped with lights, sounds and a working elevator to make the house as life-like as possible. 

Best PlayStation

4. Sony PlayStation 5 Gaming Console


Thanks to this PlayStation’s ultra-high-speed SSD, games load in a blink, and the whole player experience is immersive with haptic feedback, adaptive triggers and 3D Audio. The PS5's unique integration also allows gamers to pull data from the SSD, so they can design their own unique games in real-time. Bonus: It has stunning graphics with near-instant load times for installed PS5 games.

Best Baby Walker

5. Maisonette Wonder & Wise Baby Walker

Wonder & Wise

This baby walker is like a buddy for your little one's playtime. Whether they're sitting, standing or on the go, there's something fun for every stage. Sitting babies can pop shapes into the sorter and play with the included cell phone prop. They can also try to make characters out of squares and peek behind five counting flaps. For standing babies, there's a mirror, a bead maze and sliding beads on the abacus. (Just remember, adult supervision is required.) 

  • Age Range: 3 years and up

This set of crayons is magical because you can quickly transform colors with a splash of water. They’re crafted with solidified gel, so they offer bolder and smoother strokes compared to regular crayons. Your young painter can also elevate their art by creating watercolor effects using a wet paintbrush. The set includes 12 colored gel crayons, each boasting a thick contoured grip for added comfort.

Best Nintendo

7. Nintendo Switch Gaming Console


This Nintendo Switch bundle offers endless gaming options, and it comes with a console, a charging dock and two red and blue Joy-Con controllers. It offers a solid 4.5 to 9 hours of gaming (around 5.5 hours for Zelda enthusiasts, games sold separately) and it acts as an all-in-one gaming companion that you can use on the move or at home. That’s because it can shift from a home console to handheld mode and supports three play styles–TV, handheld and tabletop. Detachable Joy-Con controllers also offer versatile gameplay options, and you can connect up to eight systems for local multiplayer games. Add to that the fact that the multitouch display features bright, high-definition gameplay, and the bundle supports amiibo accessories for extras in compatible games, and well, let’s just say your kiddo will be plenty entertained. 

Best Music Station

8. VTech KidiJamz Studio


  • Age Range: 3 years and up

Here, the ultimate toy for budding musicians. This music station lets kids record and play back their songs on a detachable player—and music mixing is a breeze. It features 20 kid-friendly tunes and offers a variety of options, including 10 instrument sounds, five musical styles and three rhythm buttons. It also includes a microphone with digital voice effects and a musical scratching disc with a light-up keyboard—and it’s great for kids 3 years and up. Oh, and did we mention that you get $10 in Kohl’s Cash for every $50 you spend in-store or online?

Bet Family Block Game

9. Hasbro Jenga Blocks


Get ready for a trip down memory lane with Jenga–the original wood block game that's been a family favorite for generations. It's a classic balancing game where the goal is simple: pull out a block, stack it on top and keep that tower standing tall. With 54 wood blocks and a stacking sleeve, building the tower is a breeze. Plus, it comes in a handy tube-shaped box with a handle that’s perfect for carrying and makes cleanup easy. Not only is it a go-to for kids 6-years-old and up, but it’s also perfect for adult game nights. 

Best Stacking Blocks

10. Bestamtoy Wooden Stacking Stones


Unlike traditional blocks, each polyhedral piece in this set varies in size, color and weight, adding an exciting challenge to the stacking game. It’s crafted from high-quality wood with an eco-friendly coating, and the hand-polished surface guarantees a smooth, burr-free handling for little hands. Not to mention that the stacking set isn't just a game; it's a skill-building exercise that promotes creativity, resilience and fine motor skills (per the brand). Perfect for solo play, it encourages patience and independent thinking, while parent-child interactions make it a fantastic family activity. These balancing stones also double as unique home décor, adding a touch of charm to any space.

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Associate Editor

Sydney Meister is PureWow's Associate Editor, covering everything from dating trends and relationship advice (here's looking at you, 'soonicorns') to interior design, beauty...

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