Amazon's Black Friday Toy Deals Are Giving Santa's Elves a Run for Their Money

From a Barbie Dreamhouse to the PlayStation5

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Amazon Black Friday Toy Deals 2025 Collage
Paula Boudes for PureWow

The Black Friday sales have already started rolling in, and personally, I'm heading straight for Amazon's epic selection of scores, ranging from beauty and fashion to home and tech. But take it from me (and my long list of kids to shop for): If there’s one category you shouldn’t overlook, it's toys. I’m seeing so many deals on games and play sets for all ages—from toddlers to teens—that have Santa's elves a-sweatin'.

Whether you're after the latest PlayStation5 (now $100 off!) or tried-and-true classics from brands like LEGO and Barbie, Amazon has got you covered. Here, ten of the best Black Friday toy deals that everyone can enjoy.

Based on PureWow's 2025 Happy Kid Awards, some of the hottest toy buys this year include the Toniebox 2, Clixo building sets and interactive figures and plushies, like this adorable Stitch plush toy. And all of them (along with more, below) are currently marked down at Amazon—but not for long.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Best Building Blocks

1. PicassoTiles Magnet Building Tiles

PicassoTiles

  • Age Range: 3 years and up

This building set has limitless construction possibilities, as kids can scale their creations to any size by adding more pieces—keeping them hooked for hours on end. It includes 100 colorful magnetic building blocks, which, per the brand, will help children develop strong skills in identifying colors, geometric shapes and 3D forms. Sounds like all the inspiration your tiny (future?) architect needs.

For the Lego Lover

2. Lego Minecraft Ambush Adventure Set

Minecraft

  • Age Range: 8 years and up

Even years after its release, Minecraft continues to be a massive hit amongst the kids, which is exactly why you'll want to consider snagging this LEGO set while it's on sale for Black Friday. It comes with an Orc Warrior figure, a Minecraft ghast that shoots discs from its mouth, two magma cubes and more. Plus, shoppers say their kids find it easy to assemble with clear instructions, making this the ultimate gift for any tween or teen who just can't get enough of the game (but may need a break from the screen).

For the Doll Lover

3. Melissa & Doug Abby and Emma Playset

Melissa & Doug

  • Age Range: 3 years and up

Yeah, yeah, the Barbie Dreamhouse is still at the top of everyone’s wish list, but maybe the little fashionista in your life also wants something a bit different—like this Abby and Emma dress-up doll set that has quickly become one of Amazon's best sellers. "Such a fun and classic toy! My daughter loves mixing and matching all the magnetic outfits and accessories. The pieces are sturdy and well-made...not flimsy like some other sets. I love that it encourages creativity and keeps her entertained for long stretches of time," raves one buyer who purchased the set for her daughter. Even better, it's now under $20 for Black Friday.

For the Board Game Nerd

4. Monopoly National Lampoon's Christmas Vacation

National Lampoon's

  • Age Range: 8 years and up

The only thing better than a round of Monopoly is a round of National Lampoon-themed Monopoly. Because if a sibling is really scheming to bankrupt everyone (I can personally attest to this ruthless archetype), you might as well go to the poorhouse with someone who is dedicated to setting up an epic light display. Instead of the traditional Monopoly board, players will find custom tokens and locations based on the beloved film (and it wouldn't be a bad thing if it inspires yet another viewing).

For the Puzzle Lover

5. 3 Otters 3D Maze Ball

3 Otters

  • Age Range: 4 years and up

According to PureWow Editor-in-Chief Jillian Quint, puzzle balls are a popular request among the kids in her life, and this one does have an average 4.2-star rating, so I expect there’s a lot to love. For starters, it totally reminds me of a pinball machine. It also comes with 138 obstacles that will keep any kid busy for hours as they guide the ball through intricate games that challenge their thinking skills. And the fact that it’s screen-free? Even better.

For the Friendship Bracelet Enthusiast

6. Cool Maker PopStyle

Cool Maker

  • Age Range: 4 years and up

Whether or not they’re a Swiftie, kids these days are *obsessed* with friendship bracelets, VP of Editorial Candace Davison reports. Cool Maker’s PopStyle kit includes 56 glitter, inset gem and silver gem beads to create three friendship bracelets. When used with the PopStyle Bracelet Maker ($25), they won’t have to fuss over threading, clasps and knots because the contraption constructs the jewelry for them—they simply pop their desired beads on and off.

Best Doll House

7. Barbie Dreamhouse

Mattel

  • Age Range: 3 years and up

Since Barbiecore is a trend we can’t seem to get enough of, we’re diving head first into Barbie’s ultimate pool party Dreamhouse. It has a three-story slide with ten areas to explore—and it even includes a pet paradise with a puppy slide and pool. Not only does the top floor transform into a sleepover space for four dolls, but it also comes with more than 75 accessories, so you can customize every space from the kitchen to the bedroom.  The best part? It’s fully equipped with lights, sounds and a working elevator to make the house as lifelike as possible.

Best PlayStation Deal

8. Sony PlayStation5 Gaming Console

Sony

  • Age Range: 8 years and up

Thanks to this PlayStation’s ultra-high-speed SSD, games load in a blink, and the whole player experience is immersive with haptic feedback, adaptive triggers and 3D Audio. The PS5's unique integration also allows gamers to pull data from the SSD, so they can design their own unique games in real-time. Bonus: It has stunning graphics with near-instant load times for installed PS5 games.

Best Game Deal

9. Nex Playground

Nex

  • Age Range: 8 years and up

Davison has also given her stamp of parental approval to the Nex playground, which connects to a TV to provide endless gaming options like Fruit Ninja, Starri, Whac-a-Mole, Go Keeper and Party Fowl. It offers over eight hours of gaming and it acts as an all-in-one gaming companion that you can use on the move or at home, as it's small enough to pack with you on trips. Add to that the fact that it's interactive and the entire family can participate, and well, let’s just say your kiddo will be plenty entertained—as will you.

  • Age Range: 3 years and up

Davison also recommends picking up this toy for the little ones this season. "The Yoto player has been a top seller on Amazon this holiday season, and for good reason: This tiny storytelling device is like a kids' Walkman, only it uses what looks like playing cards to retell stories ranging from nursery tales to the Harry Potter series. It's a compact, screen-free way to entertain kids—especially if you're traveling around the holidays. You might want to give 'em this gift early!" Plus, with this bundle deal, you also get a starter pack for big kids, the Solar System card set, the Brainbots: Our Planet card set, a mini adventure jacket and a pink Yoto card case. So. Cool.


Screenshot 2024 03 04 at 4.32.14 PM

Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia

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Editor, SEO and Audience Development

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  • Has previously worked at Popular Photography and Southern Living, with words in Martha Stewart and Forbes Vetted
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