Move Over, Santa—Amazon Prime Big Deal Days Is Stocked With the *Best* Sales on Kids’ Toys Right Now

Wallet-friendly, kid-approved

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A kid playing with the Magna-Tiles Dino World Construction Set.

Amazon Prime Big Deal Days is obviously a chance for you to save bank on a slew of items vetted by our editors, but here's what no one tells you: with the two-day sale running from October 10 at 3 a.m. EDT to October 11, it's most likely your last opportunity to snag Christmas gifts for kids at wallet-friendly prices. Well, until Black Friday, that is. But why wait when you have the pick of the litter when it comes to Lego setsboard games and adorable stuffed animals during Prime Day 2? There are toys for every age on sale, from MingKids Montessori toys($20; $13) for babies under a year old, to some top-selling and toddler-approved Magna Tiles ($130; $90), which may be the best gift on sale this year, judging by the number of kids who have them on their Christmas list. But as with any Prime Day event, you need to be a member to access the best kids' toys on sale; if you're not already one, sign up now for a free 30-day trial to start saving on top brands from Barbie to Squishmallows.

With that being said, we wouldn't blame you if you solely focused on getting your kid's Christmas shopping done early this October Prime Day, especially since the buzziest toys are among the best deals. That includes the Power Wheels Barbie Jeep Wrangler ($250; $200)—that even some adults wish they could drive—and the Toniebox Audio Player starter set ($154; $100), which is probably the best screen-free, interactive entertainment toy for children out there.

Of course, there are loads more toys that kids want. Lucky for you, we rounded up the best ones to snag on sale, so all you have to do is add-to-cart and let Santa take the credit.

The Best Kids Toys on Sale During Amazon Prime Big Deal Days


Best Toy Overall

Magna-Tiles Dino World Construction Set

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Best Stuffed Animal

Squishmallows Plush Toy Pack

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Best Audio Player for Kids

Toniebox Audio Player Starter Set

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Best Lego Kit

Lego Star Wars Posable Droid Figure Model Building Kit

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Best Toy for Babies

MingKids Montessori Toys

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What Are the Top Toys to Gift in 2023?

Based on John Lewis' and Hamleys' expert predictions, we have a hunch that BarbieL.O.L. Surprise and Lego toys will be flying off the shelves this year. Not just because they offer items for every budget, but also because they're among the classic toy brands that kids *and* adults are constantly drawn to.

With the aforementioned brands on sale during October Prime Day, there's no better time to scoop up the L.O.L. Surprise! OMG to-Go Diner playset ($50; $29), the Barbie Doll Ultimate Pantry playset ($35; $24) and the Lego Super Mario set ($40; $28). And remember, your mini-me is counting on you to unwrap some fun this holiday season.

Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

Best Toy Overall

1. Magna-Tiles Dino World Construction Set


  • Ages: 3 years and up

The child's inquisitive look above probably gave this away, but we'll reiterate that these magnetic Magna-Tiles are *very* intriguing among youngsters. The pieces are made from high-quality, food-grade and non-toxic plastic, so you don't have to worry if one of them makes it into a mouth. Plus, they're guaranteed to provide your child with hours of play. The construction possibilities are endless with this dinosaur-themed set featuring 50 pieces, including six dinosaur figurines to kick up the fun. Oh, and fun fact: Magna-Tiles are a certified STEAM toy by the Toy Association, which means they've been shown to support the development of fine motor skills, bilateral coordination and more.

Best Stuffed Animal

2. Squishmallows Plush Toy Pack


  • Ages: 3 years and up

If the little one in your life is having a stuffed animal phase, adding this pack of plushies to your cart should be a no-brainer. It comes with *ten* super cute and soft Squishmallows of various personalities and colors, all sized at a compact and convenient 5 inches tall. Kids love spreading them all over the bed, bringing them on car rides and sneaking them into their school backpacks. But can you blame them? They're really as squishable as they look, according to buyers who have also given them out as prizes (you know, in case your mini-me needs some incentive to stay calm during long plane rides).

Best Audio Player for Kids

3. Toniebox Audio Player Starter Set


  • Ages: 3 years and up

While this audio player's setup process isn't for the weak, reviewers admit that the results make up for it, especially if your kid loves Lightning McQueen, Simba, Winnie-the-Pooh and more of this box's included Tonie characters. We think it's the best screen-free and interactive entertainment toy out there, not to mention super easy to use once it's set up, as you only need to place a Tonie on top of the included device to unlock and play accompanying stories and songs for up to *seven* hours. Worried your child will go overboard with the volume, power and speed? Don't fret—you can always keep them in check using the Mytonies app if need be. But here's why one buyer thinks it's worth every penny: "The box itself is a thick, cushiony material, so if it's dropped, it absorbs the shock and won't break."

  • Ages: 14 years and up

Legos and Star Wars Jedi come together in this building kit that starts as individual pieces and then goes on to become a full-on BD-1 scout droid model. Fans of the franchise will appreciate the realistic details, like the translucent elements on the back of the figure's head that tell you its mood. And once it's fully put together, kids can pose it how they like, store it on a shelf or break it apart and put it together all over again with step-by-step instructions. One reviewer says it's great for a day's worth of play, so if you scoop this kit up, you'll essentially be buying yourself some solo time, too. It's a win-win.

Best Toy for Babies

5. MingKids Montessori Toys


  • Ages: 1 month and up

Whether you've got a baby on board or are shopping for a friend who has a newborn, you can't go wrong with these MingKids Montessori toys, which are great for tots between one month and one year old. They're made of soft, high-quality ABS plastic, and all the pieces have rounded corners, so they won't prick their skin. But what makes them entertaining to little ones is their unique textures and colors, along with the fact that they can pull them in and out of a colorful cube. Plus, these toys actually help babies gain shape and color recognition through sensory perception, which is huge in an overly electronic-saturated world, as one buyer says.

Best Game for Kids

6. Hasbro Don't Break The Ice Game

Hasbro Gaming

  • Ages: 3 years and up

So they've played Candy Land a million times, and it's not as exciting anymore. They'll be excited about this fun game that gives them a purpose: to save Phillip the Penguin by tapping out ice blocks one by one. But as blocks start to fall, the suspense builds, as the character can easily fall to the bottom with one wrong move. In other words, kids will be kept on the edge of their seats (literally), hoping they're the last player standing, and if they're not, they'll probably want to keep playing over and over again.

Best Game for Family

7. Hasbro Jenga Tumbling Tower Game

Hasbro Gaming

  • Ages: 6 years and up

You've likely tried your hand at Jenga plenty of times throughout your life and can probably recall all the laughs that took place during the classic game, whose object is to pull out a block and place it on top without letting the tower fall. While it can be played with just one person, it's always better with the whole family (though don't be surprised if your kiddo comes up with a new purpose for the 54 wooden blocks). Either way, this nostalgic gift will become a new source of entertainment for them that's not an iPad, which is all we need to hear.

Best Makeup Kit for Kids

8.  Ideahome Kids Makeup Kit


  • Ages: 36 months and up

Have you been sensing that your little one wants to play with your makeup? You're probably right; a parent knows. But before they start digging into your expensive cosmetics, wouldn't it be cool if you gifted them their own makeup kit (so they can forget about yours)? This one is actually made for kids, and for just $20, they'll get 25 products, from little lipsticks and eyeshadow palettes to brushes and applicators. And it's all made from kid-safe, water-soluble materials that can easily be cleaned off with soap and water, so it'll be less of a nightmare when they attempt to make up their face before school.

Best Jeep Wrangler for Kids

9. Power Wheels Barbie Jeep Wrangler

Power Wheels

  • Ages: 2 years old and up

No childhood is complete without vrooming around in a mini, rechargeable Jeep Wrangler (be that on the sidewalk or in the backyard). Thankfully, this Barbie version of the car is only $200, so you don't have to break the bank to check off those memories. If they're fans of the movie or doll, they're guaranteed to be obsessed with the Barbie-pink design, driving sound effects and secret storage compartment. It's easy to maneuver at a maximum of 2.5 miles per hour, but, most importantly, buyers say the construction seems durable and sturdy, so it should last until they grow out of it.

Best Bike for Kids

10. Sereed Baby Balance Bike 


  • Ages: 1 year and up

Whether you've got a butt-scooter on your hands or a toddler on the verge of taking their first steps, this baby bike will help them develop balance, steering and coordination at a super young age. With a fully widened closed wheel, a 135-degree turning limit, a sturdy aluminum alloy frame and non-slip handles, the bike is perfectly designed for little tikes, and, better yet, its non-slip wheels shouldn't destroy your floors. Um, score! "I really do love everything about this," one buyer raves. "My son used it before he could walk, and now he zips around on it like lightning." Clearly, it's kid- *and* parent-approved.

Best Microphone for Kids

11. Niskite Karaoke Microphone


  • Ages: 3 years and up

If your little pop-star-in-the-making loves jamming out, this karaoke microphone will make their eyes light up on Christmas day, especially once they discover all that it has to offer. That includes five voice-changing effects and Bluetooth connectivity, so they can take it on road trips and put on a show from the backseat. It also has an eight-hour battery life, but only takes two hours to fully charge. As a bonus, it's sure to be fun for the whole fam. "[I] gave it to my five-year-old granddaughter, and she loved it! The adults loved it, too. They just had it on the echo effect [and that] alone made it worth the money," confirms one reviewer.

Best Art Set for Kids

12. Crayola Inspiration Art Case Coloring Set


  • Ages: 5 years old and up

This Crayola coloring set is a must for the mini artist on your list. Stocked with a rainbow array of 64 Crayons, 20 short colored pencils, 40 washable markers and 15 large pieces of paper, this classic kit will send their creativity through the roof—so be sure to make room on the fridge for all their new artwork. The convenient carrying case also helps keep their supplies organized, so you *might* not have to pick up after them every time inspiration strikes.

Best Microscope for Kids

13. National Geographic Microscope

National Geographic

  • Ages: 3 years and up

Even if science isn't their favorite subject (yet), kids will be won over by this cool microscope, guaranteed to spark their curiosity. First, they can use it to view the included rocks and minerals up-close, then they'll undoubtedly branch out to taking a closer look at household items. Parents have mentioned that their kids spend hours looking through the microscope, and it holds up well compared to others you'll find on the market. "Plus, the features are better on this one than others we've had in the recent past," says one reviewer. In that case, we'll take it—and start the countdown to that future Nobel Prize.

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Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

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