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This Empowering Maternity Look Is Trending...And It's About Damn Time

It used to be that when a woman announced she was pregnant, you could expect her to wear tons of maxi dresses, flowy t-shirts and stretchy pants. And while that's still true—after all regular clothes aren't exactly baby bump-friendly—it seems as though those days are numbered, thanks to celebrities like Rihanna, Shay Mitchell and Jodie Turner-Smith. These starlets are ushering in a new powerful maternity trend: going full belly out.

Baby Bump Alert! Rihanna Is Expecting Her First Child with A$AP Rocky


When it comes to spearheading trends, trust and believe Rihanna is at the helm, and this time is no different. The "Pon De Replay" singer announced she was expecting her first child with A$AP Rocky back in January, and that majestic, open-front pink puffer coat was indication that her maternity style would slay us all. The billionaire Fenty Beauty connoisseur has attended almost every event recently with her glowing belly on full display. From private dinners to work events, the mom-to-be is not afraid to put her bump at the forefront.

Not long after Rihanna's announcement, actress Shay Mitchell also announced she and her partner, Matte Babel, were expecting baby number two. She rocked the bare belly look in her Instagram announcement photos, and later wore a plunging crop top, jeans and a matching jacket at a Drake concert on Valentine's Day. The edgy look was accessorized by a chunky, silver body chain, and we are here for it.

Perhaps the real trailblazer for this trend, however, is Jodie Turner-Smith, who boldly appeared on the Graham Norton Show while donning an all-black, crop top and long skirt ensemble back in February 2020. The actress was promoting her hit film Queen & Slim and she decided to just...let it all hang out (fashionably, of course). The now mom to a bouncing baby girl even had to defend herself from body-shamers who came for her look. "Gives zero f***s about your disdain for pregnant women’s bodies on British television," she aptly captioned a picture showcasing her bump.

We love an unapologetic Black queen.



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Resident Hufflepuff, Beyonce historian, self-proclaimed tea sommelier

Steph is a native of Zimbabwe who is both enamored and genuinely baffled by the concept of silent letters. From 2020 to 2022, she served as Associate Editor at PureWow covering...