10 Iconic Brand Collabs That Totally Should Have Been

Pull aside any New York Fashion Week attendee and they’ll be more than willing to discuss the latest, must-have baguette bag. No, we’re not talking about Fendi’s classic shoulder bag silhouette—we’re talking about Panera. Seriously. In honor of its new toasted baguette sandwich menu, Panera designed a green shoulder bag with a removable gold chain strap that is the perfect size for stowing a baguette sammie should you find yourself suddenly getting hangry on the go. The bag (which sold out in just nine hours) is shockingly chic and can’t help but make us think what a brilliant opportunity this would have been for a brand like Fendi to partner with Panera for even more style points. In that spirit, here are ten more brand collabs we wish we could shop for double the fun.

Jennifer Coolidge Teamed Up with ‘White Lotus’ Creator for e.l.f. Super Bowl Spot That Really *Stuck* with Us

1.Bala x Cartier copy
Dasha Burobina

1. Bala by Cartier

Two bangles we never want to take off are Bala’s weighted arm cuffs and Cartier’s iconic LOVE bracelet—so why not combine them? Get ready for the chicest workout of your life.

2.Krispy Kreme
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2. Krispy Kreme’s Hot & Fresh Glazed Donut Nail Polish by OPI

The best way to get Hailey Bieber’s glazed donut nail look? With a nail polish from the reigning champion of glazed sugar itself, Krispy Kreme. Even better, each bottle comes with a 3-pack of delicious donuts to snack on post mani.

3. Our PLace x Benjamin Moore
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3. Our Place x Benjamin Moore

Take the guesswork out of trying to match your favorite frying pan to your kitchen decor by picking up a combo two-pack containing one Always Pan and enough cans of paint to refresh your kitchen walls in the exact same shade.

4. Delta x Loreal
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4. Revitalift-Off Delta x L’Oréal Skincare Kits

Show your red eye flight who’s boss with this goodie bag filled with L’Oréal’s best Revitalift skincare essentials, complimentary for all Delta One members regardless of how long your flight may be.

5. Spotify x Hertz
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5. Spotify x Hertz Ultimate Road Trip Playlist

Pick up your rental car and press play to experience the ultimate road trip playlist, specially curated based on your pick-up location, drop-off point and any cool destinations in between.

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6. Coach’s Secret Snack Pouch by Ziploc

These sleek Ziploc baggies come with a peel-and-stick side panel to easily secure to the inside of any Coach purse, creating a bonus snack compartment that doubles as a trash bag. May you never go hungry while waiting for [insert literally any tedious event] again.

7. Dont Worry Darling dressing updated
Dasha Burobina

7. “Don’t Worry Darling,” It’s Hidden Valley Vinaigrette

No need to lay in front of a car in protest when you’ve got Hidden Valley’s special vinaigrette dressing, now in a ‘60s Palm Springs-inspired bottle you’re sure to love just as soon as you remember exactly how it ended up in your refrigerator…

8. Charlotte Tilbury x Parachute
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8. Charlotte Tilbury x Parachute

Be sure to add the dusty rose sheet set—which includes a mini lipstick, lip liner and blush—in Charlotte Tilbury’s signature Pillow Talk pink ASAP, before it sells out, so you can embrace the universally-flattering shade even after you’ve washed off your makeup.

9. House of the Dragon Campari
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9. House of the Dragon Campari

Pick up a bottle of limited-edition House of the Dragon Campari, complete with a custom Princess Rhaenyra Targaryen label, to add your bar cart at home for the ultimate negroni sbagliato.

10.Christian Lacroix LaCroix
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10. Christian Lacroix LaCroix

If LaCroix’s usual barely-there flavors haven’t really done it for you, perhaps you’ll enjoy the stronger flavor of these Christian Lacroix LaCroixs instead? Each seltzer comes in a custom designed can that’s every bit as bold and bubbly as the seltzer inside.



Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...