We Reviewed the Viral Chanel Cream Bronzer Alongside a $7 Alternative

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This underrated Amazon bronzer is giving Chanel a run for its money.

PureWow just released a brand-new episode of What the Dupe, a YouTube show “where we find, test and tell you about our favorite beauty dupes.”

In the installment, Matthew explained that he found the cheapest alternative on the market—W7 Bronze Chic Universal Bronzing Balm ($7)—to compare alongside the Chanel Les Beiges Healthy Glow Bronzing Cream ($50).

In the episode (see above), Matthew revealed that he’s a loyal Chanel customer. “I have been using this for years, and I love it,” he said. “It is a little pricy—it’s $50—but people love this because it’s really creamy, and it melts into the skin beautifully.”

Matthew admitted that the product looks deceiving, adding, “It looks like it doesn’t last very long, but I have made my previous Chanel bronzer last forever. It really does last a long time and a little goes a long way.”

He continued, “I feel like cream bronzers are having a moment right now. There are so many comparable options that we can probably find a dupe for this product. But today, I chose the most affordable option I could find.”

To apply the products, Matthew used the Hourglass Foundation Brush ($47). The question is: Did the W7 Bronze Chic Universal Bronzing Balm live up to expectations? Watch the episode to find out and keep scrolling for details on both products.

  • 4 shades
  • Has light-reflecting pigments
  • Natural finish


Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...