This color-correcting eye stick has racked up over 25 million views on TikTok for its ability to instantly banish dark circles—and you can get it for a steal RN.
TikTok Is Obsessed With These 12 Viral Beauty Products—and You Can Score Them *All* on Sale
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Published Dec 6, 2023
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Dasha Burobina for PureWow
2. Drunk Elephant D-Bronzi Drops
Fake a vacay for less with these viral bronzing drops that can be mixed with moisturizer to give your skin the perfect sun-kissed glow.
3. Rare Beauty Soft Pinch Liquid Blush
Save on Rare Beauty's famous liquid blush that reviewers adore for its "weightless" feel and long-lasting color.
4. Olaplex Vibrant Shine Healthy Hair Kit
Now 40 percent off, this hair care set includes *four* Olaplex faves, including the repairing Hair Perfector that gave us smoother, shinier locks.
5. Tula The Cult Classic Cleanser
Shoppers say this probiotic-infused cleanser leaves their skin feeling clean and refreshed without drying it out. (Psst: It's as low as $11!)
6. Charlotte Tilbury Matte Revolution Lipstick
This cult-favorite lipstick, now less than $30, goes on super smooth and helps moisturize lips, according to reviewers.
7. Anastasia Beverly Hills Precision Brow Brush
This discounted dual-sided brow brush is hailed for its thin bristles that allow for precise application and shaping.
8. Augustinus Bader The Rich Cream
Snag a bottle of this hydrating face cream, which PureWow editors and readers can't get enough of, while its up to $58 off.
9. Color Wow Dream Coat Treatment
The viral "glass hair" treatment that made our locks look shiny and frizz-free is a *must-try*—especially at this price.
10. Grande Cosmetics GrandeLash Serum
We love this marked-down lash serum that gave us falsie-looking lashes after just a month of regular use.
11. Dr. Dennis Gross Alpha Beta Peel Pads
One PureWow editor raves that these on-sale facial peel pads shrunk her pores and improved her skin texture.
This TikTok-famous hair tool, now $100 off, functions as a dryer, curler and smoother in one to give us salon-worthy blowouts in a flash.
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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.