Goth Baddies Stand Up: Vampy Makeup Is Trending This Fall

Spooky season is here, so it’s no surprise the moodiest makeup looks (think grunge or dark feminine) are popping up on my feed. Whether Gen-Zers are pushing for smudged eyeliner looks or NYFW is predicting berry blurred lips for 2026, I've discovered a new beauty aesthetic for autumn.

Vampy Girl Fall is well under way (and no it doesn’t mean you’ll be sparkling like Edward Cullen). “It’s all about depth, drama and seduction, think rich, moody tones that feel both powerful and elegant. The focus is all on statement lips and smoldering, dark eyes. Some people call it 'gothic glamour or dark romance,' but I like to think of it as ‘modern vamp,’” explains Christian Briceno, a celebrity makeup artist with celeb clients like Alicia Silverstone and Laura Donnelly. 

I tapped three makeup artists to share tips and tricks on nailing the look—including all the photo inspo you need to channel your inner Jenna Ortega.

• Hannah Jaclyn is a celebrity makeup artist and brand ambassador for Jouer Cosmetics. Her work has been featured in Vogue, red carpets, award shows and brand campaigns. Her previous clients include Chrishell Stause, Ava Michelle, Miranda Hope and Nikki Rodriguez.
• Christian Briceno is a celebrity makeup artist and studied at The Art Students League, where he learned about beauty and fashion makeup. His work has been featured in fashion shows such as Jean Paul Gaultier, Carolina Herrera and Chanel. His previous clients include Alicia Silverstone, Laura Donnelly and Debi Mazar. 
• Brandy Alle is a celebrity makeup artist and beauty expert in Los Angeles. She specializes in beauty for all skin tones with an expertise in people of color. Her work has been featured in red carpets, films and television. 

The makeup artists share the best tips and tricks for achieving vampy fall makeup. Note: It’s all about personalizing your look, so don’t be afraid of making the technique entirely your own. 

Although your eyes and lips are the main focus, don’t forget about your base. Briceno says start with a nourishing moisturizer and primer before going in with a satin-finish foundation. “[It will give] a natural, ‘real-skin’ effect,” he adds.

“Skip heavy powder and use a light veil where needed, or opt for a setting spray for a soft-focus finish,” says Briceno

I don’t know about you, but I’m ready to take a bite out of this trend.