These 8 Beauty Brands Released the Sweetest Valentine's Day 2022 Beauty Collections—and We Want Them All

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Single or coupled, we all want to look our best for Valentine’s Day 2022. And what better way to do that than with a little holiday-themed glam? A plethora of legendary beauty brands have been getting in on the Cupid-inspired fun this year, with love-themed makeup products galore. We've rounded up the best ones to get on your radar stat—just keep in mind that many of these products are limited-edition only, so you'll want to act fast, before they’re gone forever.

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v day beauty collections cp

1. Colourpop Secret Admirer Collection

As the reigning makeup collection champs, ColourPop Cosmetics is back with a romantic compilation called Secret Admirer that'll make you swoon. While the full set is sold out, you can still treat yourself to a selection of lip cremes (a combination of lipstick and lip balm) in lovey-dovey colors such as pink shades called Heaven and Makeout, U R Mine (a cool mauve), Date Night (a lovely coral) and a Magenta hue called Oh Baby that will be perfect for a date night. These cremes also have a finish that manages to be matte without being too drying.

In addition, you can treat yourself to a warm-toned eyeshadow palette with nine pigment options, including two heart-shaped pans, and six blushes in larger heart-shaped pans. Plenty of self-care goodies, including a rose-gold body oil, a powder for those who want to shimmer for days, a gel moisturizer and a strawberry lip mask set for the skincare fanatics, are also available. Last but not least, there's an aptly shaped heart brush and a matching set of clips.

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2. Kylie Cosmetics The Valentine’s Collection

On February 3, Kylie Cosmetics blessed us with an extensive line of brand-new loved-themed products to celebrate Valentine's Day 2022. Highlights include three sheer lip glosses: one in a neutral nude, a neon pink and a subdued berry. You can also grab a vanilla-scented palette with 12 sweet hues in heart-shaped pans. We particularly enjoy the three heart-shaped blush sticks that can be conveniently dabbed on with your fingers in dreamy pink, coral and peach colors. A newly formulated rose gold highlighter is also available, along with textured black synthetic lashes.

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Cult Beauty

3. Huda Beauty Valentine's Day Liquid Matte Mini Quad Lipstick

Huda Kattan strikes again with her Valentine’s Day-themed mini liquid lipsticks, which are not only back by popular demand, but reformulated to be even more luxurious. This set of four vegan pink, red and brown shades reportedly last for a whopping eight hours according to the company, while still feeling smooth and lightweight on the lips. They’re also said to be transfer and flake-free, so you can kiss your sweetheart all night without having to worry about re-applying.

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4. Natasha Denona Valentine's Makeup Set

This mini eyeshadow palette from the one and only Natasha Denona is packed with rich metallic and matte-pressed powder in both vibrant and subtle pinks, a deep burgundy, a warm muted coral tone and a bright scarlet for a bold color payoff. Better yet, a soft synthetic fiber brush is included to help you step up your blending game.

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5. Morphe 9y Heart Candy Artistry Palette

Perfect for the contour aficionado, this palette from Morphe is inspired by shades of roses and candy hearts. Not only will these shimmery and matte eyeshadows add dimension to your face, they'll put you in the V-Day spirit with their assortment of pinks, reds and browns. Nine fun pigments for only $12? Don’t mind if we do.

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6. Ncla Beauty Valentine’s Day Lip Duo

If your lips still need some loving this dry February, then check out this lip treatment duo from NCLA Beauty. Made with a Valentine-inspired red rose scent, it's got a sugar scrub that will gently exfoliates and brighten a chapped pucker when used two to three times a week, plus a soothing balm to gives your lips the nourishment they'll need for an overall softer feel (perfect for kissing your hubs). Just a small amount of product is needed for each application, too, so these bad boys will be totally worth the price.

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Saks Fifth Avenue

7. Guerlain Rouge G Stunning Gem Love Lipstick Case

Let's face it—Guerlain lipsticks don’t exactly run cheap. That’s why you'll want to protect your precious purchase with this limited-edition, couture double-mirror lipstick case that’s adorned with a ray of classy gemstones in a sophisticated heart design. Choose your favorite Rouge G lipstick shade ($34), then pair it with this refillable case that opens and closes with ease.

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8. Nars Limited-edition Collection

OK, OK, so this is isn't an official Valentine's Day collection, but the ever-chic Nars is generously bringing you a series of limited-edition products with feminine, heart-adorned packaging. The lineup includes four hydrating, vampy shades of the cult-favorite Audacious lipstick, along with a set of six velvety, crease-resistant eyeshadow pigments and a translucent, photo-friendly mineral powder to complete your striking, romantic look.

purewow author

Freelance Writer

Jackie Manno is an avid shopper, and is always staying up to date on the latest products, especially in beauty and fashion, to help empower readers, make them feel beautiful and...