*This* Product Is the Secret to That ‘No-Makeup’ Glow

gwyneth paltrow glowing skin

We have a bone to pick with the no-makeup makeup trend. For starters: Very few women who claim to be makeup-free actually are. (Mascara still counts, people!)

But we may have found the key to a lit-from-within glow that’s actually achieved with just one product. Here comes the weird part: It’s hot pink.

Yep, according to Goop beauty director Jean Godfrey-June, all you need to achieve that sun-kissed, natural look is to swipe a bit of sheer hot pink balm, like Olio E Osso Balm in No 2 French Melon, on the apples of your cheeks. It’s way less alarming IRL than it is in the package and adds a slight dewy glow while still allowing for an au naturel vibe.

Bonus: It’ll keep your cheeks from getting chapped.

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Brianna Lapolla


Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...
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