I was on team Shape Tape for years. The Tarte concealer is touted as the best in the beauty business by everyone from makeup artists to novice beauty influencers, and for good reason. The coverage is impeccable, it doesn’t crease and it lasts as long as you need it to. I would have happily used it into my eighties…until I checked the toxicity of my makeup bag on the Think Dirty app and realized the ingredients weren’t what I expected.
For some reason, I had assumed that Shape Tape was “clean,” but Think Dirty pointed out that the phenoxyethanol, hydroxycitronellal, fragrance and peg-10 dimethicone in Tarte’s concealer aren’t totally kosher. It comes in at an eight out of ten on the dirty scale (which is based off carcinogenicity, developmental and reproductive toxicity, allergenicity and immunotoxicity). TLDR: The ingredients in Shape Tape could potentially have negative long-term health effects.
Thus began my search for a clean beauty option that worked just as well. Luckily, I didn’t have to search far. While interviewing actress and clean beauty advocate Julianne Hough about her partnership with Roven, she mentioned that she loves RMS un cover-up. A friend who works in beauty development had also suggested it to me. So, I Amazon Primed it and guess what? I love it.
Unlike my former favorite concealer, the un cover-up is comprised of things like beeswax, rosemary extract, coconut oil and castor seed oil (aka things I can actually pronounce). Accordingly, it comes in at a three on Think Dirty’s scale. Did I mention it’s also GMO-free, gluten-free, soy-free and cruelty-free?