My Review of REFY—the Coolest Beauty Brand of 2025

After co-founder Meek couldn’t find a brow gel to manage her bushy brows, she sought to use the brand to make one of her own. Thus, Brow Sculpt was born. For me, brow gels are often a hit or miss, but REFY’s unique applicator makes it so much more bearable. It’s formulated with carnauba and candelilla wax that’s wrapped all around the brush to make it easier to layer each hair—even the pesky curly ones. The product also comes with a brush/comb applicator to really help shape and sculpt my brows. The wax-gel formula is lightweight and leaves a soft hold that can last for 12 hours. I was able to set my brows without dealing with any crunchiness or flakes. 

It was only last year that the brand introduced the Blur Liner and I can see why it’s a hit with reviewers. I recently tested another brand’s liner and this one is way more superior. I went for the “Teak” shade and it’s a deep brown tone that complements my skin tone. It’s designed like a slim lip crayon which helps glide nicely along my natural lip line. The brand claims you can apply without needing to soften or blend—and I was surprised to see it leave a blurry finish once you apply a lip gloss or lipstick on top (which I paired with REFY’s “Fawn” or "Papaya" lip gloss). I even did a swatch test on my hand and found it did not budge at all. Now, I already have full lips, but found the liner did a good job at defining my pout. Plus, it leaves a soft matte finish, it’s non-drying and pretty buildable. 

Fast Facts

• Shades: 7

REFY knew what they were doing when they launched a whole lip line in 2022. The lip glosses are a great addition, especially if you’re looking for a juicy pout. With key ingredients like hyaluronic acid, jojoba oil and shea butter, the formula is nourishing and ultra-shiny. I was afraid it was going to be tacky, but was pleasantly surprised it didn’t dry up or leave any weird residue. It comes with a metal applicator to apply the product seamlessly across the lips. I tested three shades: “Papaya,” “Guava” and “Fawn” and they all left a nice tint behind. Like I mentioned, it pairs well with the Blur Liner for a more defined look. But honestly it works just fine alone. I would say a little goes a long way so be gentle when it comes to squeezing the tube (and one small con is that the applicator can get a bit messy so remember to swipe it clean after every use). 

Fast Facts

• Shades: 12

This was the one product I was most excited about. I saw this primer everywhere and I was just as gagged as everyone else. The primer comes in a tube that has a built-in facial roller for even application. It felt like a self-care step as the brand recommends lifting upwards and outwards, paying close attention to the jawline and cheekbones. I can see why many pop it into the fridge for a cooler experience as it helps to reduce any puffiness and redness. It’s made of niacinamide to brighten and reduce the appearance of fine lines, vitamin E for moisture and glycerin to maintain hydration. This serum-based formula leaves a glowy finish and feels hydrating on my skin. The tacky texture reminds me of my go-to primer, which grips makeup and prevents an oily T-zone for us combo girlies. 

I don’t own many cream blushes (much prefer liquid and powder), yet this one might change my tune. I went for the “Citrine” shade, a brunt orange hue that works well for warmer complexions and a great choice for summer. I used the brand’s Duo Brush and it blends well on my cheek bones—even if you go a little overboard like I did. (FYI: The trick is using the smaller end of the brush so you don’t go too blush happy.) Since it’s very pigmented, I would say one swipe of the product works, but again it’s easy to blend out for a subtle glow. Although it’s creamy, it’s not super dewy which I greatly appreciate. 

Fast Facts

• Shades: 7