6 Purple Shampoos That Are Essential for Blondes

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If you’ve got blonde hair—natural or not—you’ve dealt with brassy tones. So you should know that light hair’s best friend is purple shampoo. Its violet pigments cancel out unwanted yellow and orange tones, leaving you more Farrah Fawcett and less Big Bird. These six options will have you looking salon-fresh, sans appointment.

8 Things Every Blonde Should Know

oribe bright blonde shampoo

The Splurge: Oribe Bright Blonde Shampoo

Aside from looking good in your shower, this deep violet shampoo corrects orange and yellow tones in as little as one wash. While it’s sulfate-free and safe for daily use, we found it ever so slightly drying, so don’t skip conditioner.

clairol shimmer lights blonde shampoo
Sally Beauty

The Drugstore Steal: Clairol Shimmer Lights Shampoo

What it lacks in glamour (i.e., its grandma-floral smell), it makes up for in effectiveness. A once-weekly wash is enough to keep even platinum blondes looking true to color—just wash your hands right after.

r and co sunset blvd blonde shampoo

The Gentle One: R+co Sunset Blvd Shampoo

More lilac that violet, the subtle pigments in this aloe-infused shampoo refresh highlights and correct brass, without the risk of overdoing it. The coconut-derived cleansing agents remove color-damaging impurities without stripping locks.

rahua color full shampoo

The Clean Formula: Rahua Color Full Shampoo

As if the scent of gardenia flowers weren’t enough, this plant-based option touts an earth-friendly blend of rahua, morete and flaxseed oils to nourish strands while preserving your color.

sachajuan silver shampoo

The Swedish Option: Sachajuan Silver Shampoo

Leave it to the Swedes to do blonde right. This salon-grade shampoo doesn’t just increase luster and counteract brass—it also volumizes limp strands. (Psst: It even works off-label to keep cool burgundy, violet and red shades from turning orange.)

igk mixed feelings leave in blonde drops

The Color Booster: Igk Mixed Feelings Leave-in Blonde Drops

OK, so it’s not technically shampoo, but these customizable toning drops are so genius we had to share. The concentrated pigment mixes with any shampoo, conditioner or styling product to bust brassiness and provide UV protection, and you can adjust the dose to your desired level of toning. Who needs a salon anyway?


Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...