This Is *Not* a Drill: There's an Olaplex Sale for National Hair Day (Including This Strengthening Kit for Blonde and Gray Hair)

Bright, hydrated and moisturized hair awaits

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Whether you’ve recently bleached your hair blonde, got a touch of highlights or have decided to fully embrace the gray, maintaining luscious, healthy hair can prove more difficult than it seems. With all the hair masks, purple shampoos and oils on the market, it’s overwhelming—to say the least—to find a product that works for you. But it doesn’t have to be! The secret to bright, hydrated hair may not be as out of reach as you think, thanks to viral hair care line Olaplex. In fact, Kim Kardashian recently revealed that she relies on the brand to keep her strands healthy, especially after enduring a lot of dyeing and styling over the years. And now is the best time to try it for yourself, since you can save big on the celebrity-favorite must-haves during the Olaplex sale happening at Dermstore. From today, October 1 through October 3, all Olaplex products are marked down by 20 percent in honor of National Hair Day—just use code HAIR at checkout.

The brand is behind a bunch of noteworthy products, from the No.6 Bond Smoother (was $30, now $24) that has garnered over 2,000 5-star reviews on the brand’s site to the No.3 Hair Perfector (was from $30, now from $24), which PureWow editors put to the test (and—spoiler alert—adored). We suggest you snag all the goodies while they're on sale, including the No.0 Intensive Bond Builder (was $30, now $24) if you have visible breakages, the Olaplex Strong Days Ahead hair kit (was $55, now $44) for damaged hair and the new No.3, No.4P and No.5P bundle (was $90, now $72), which is designed to strengthen and brighten blonde and gray hair. So, what are you waiting for? Soft, silky strands are right this way.

Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

One of the buzziest buys included in the Olaplex sale is this aforementioned three-product bundle, best for light or gray hair. It includes a 100 milliliter bottle of PureWow editors’ personal favorite, the No.3 Hair Perfector, a best-selling pre-shampoo treatment that uses the brand’s innovative bond-building technology to help strands seal in hydration. Avid users of the beloved product saw less damage and breakage, resulting in shiny, smooth hair. One customer was shocked after seeing immediate results, saying, “I had extreme bleach damage and saw a major difference in one wash. My hair was no longer fragile or stringy when wet. After two uses I’ve had less breakage, my curls are healing and it’s been less dry. It also feels thicker and is no longer stiff. I can see the life coming back.”

Then there’s the shower star duo, two 250 milliliter bottles of the No.4P Blonde Enhancer toning shampoo and the newest release (but more on that in a second), No.5P Blonde Enhancer toning conditioner. The shampoo’s main focus is maintenance, focusing on helping to moisturize and brighten the look of the hair while neutralizing any brassy tones in blonde, lightened or gray hair. “I only use the blonde shampoo once every other week because boy, is it potent,” says PureWow Commerce Editor Olivia Dubyak, a long-time Olaplex fan with golden locks. “It's a very deep violet and does a wonderful job toning my highlighted hair when I need a little brightness.”

TikToker Yesenia Hipolito recently took to the platform to demonstrate her experience with the new No.5 Blonde Enhancer toning conditioner, and the video quickly went viral. For Hipolito, the conditioner visibly brightened and hydrated her blonde locks, plus it helped to cancel out any brassy and yellow tones.

Just keep in mind that PureWow editor Dubyak recommends using caution when applying the shampoo and conditioner, because "the purple will stain and can turn your hair a slight purple shade if you leave it on for too long.” Her pro tip? Make sure to wash your hands immediately after you apply the product, and be sure to check your shower walls and curtains for any residue, too.

It’s also important to note that Olaplex is currently facing a lawsuit that alleges that certain ingredients in the brand’s products caused some people to experience hair damage and loss. GMA reports that the company responded, “We have full confidence and believe in the safety and efficacy of our products...We are prepared to vigorously defend our company, our brand and our products against these baseless accusations.”

It's safe to say that loyal fans of the brand, including Kardashian, have not had any complaints. So now that we've got that covered, it's time to save big on hair must-haves before our next everything shower.

Shop More Olaplex Favorites

IMG 0045 e1692204525583

Associate Fashion Commerce Editor

Stephanie is a natural savant in the fashion, beauty, and dating & relationships beats. She graduated with a bachelor of arts at the University of San Diego, where she majored...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.