The 16 Best Shampoos for Gray Hair to Keep It Cool, Smooth and Shiny

• Why We Love It: Protein-based ingredients, budget-friendly, great for bright blondes and silver hair

This purple shampoo is a longtime favorite among many bright blondes and silver foxes because it tames brassiness and enhances the color to icy levels. According to the brand, using this shampoo once a week is enough to keep your hair looking true to color.

• Why We Love It: Pro-approved, vegan, safe for color-treated hair

“Gray hair can tend to look yellow easily because of product buildup and minerals in water,” explains Sunnie Brook, a celebrity stylist based in California. “Because of this, I always recommend using a clarifying shampoo once a week, followed by Biolage ColorLast Purple Shampoo to really enhance those sparkly tones,” she adds.

• Why We Love It: Silicone-free, made for oily scalps and thinning hair

Are your grays looking wispier than usual? This shampoo was created for you. Whether your hair thinning is being triggered by menopause, postpartum and/or stress, this formula features caffeine and biotin, which can help by blocking DHT production (a hormone that contributes to hair loss). Plus, it's especially gentle on graying strands (though you might have to swap in one of the purple shampoos on this list once a week to keep the brass at bay).

• Why We Love It: Plant-based ingredients, vegan, suitable for all hair shades

If you’re searching for a milder shampoo, we recommend this botanical blend from French favorite, Klorane. Rather than an intense violet or deep purple tint, this formula (which features key ingredient organic centaury) has subtle indigo tones and is free of drying sulfates to brighten up your gray strands.

• Why We Love It: Vegan, cruelty-free, great for coarse and curly hair

Thanks to silk proteins and hibiscus flower extract in dpHUE’s purple shampoo, you’ll strengthen the hair cuticle while canceling out brassy tones at the same time. And while some highly pigmented shampoos are too much for daily use, this one deposits just the right amount of color, so it can be used as often as needed without turning your hair violet. Pro tip: Mix it with a hydrating shampoo for even sleeker, shinier results.

• Why We Love It: Natural ingredients, pleasant scent, vegan formula

If you’re rocking a salt and pepper style or are dealing with 50 shades of gray, try this bluish-purple shampoo that’s favored for its ability to neutralize brassiness in all hair colors. Plus, the scent blend of ylang-ylang, lemon and eucalyptus makes it even more enjoyable to use.

• Why We Love It: Works for all hair textures, ten percent off with code EXTRA10

Philip Kingsley is best known for its Elasticizer hair mask, but it also excels at blonde and gray haircare—as proven by this shampoo. It’s made with lavender oil, which promotes scalp health, and violet micro-pigments to gently tone your grays. The hydrating formula also reduces static and smooths the cuticle, making it an especially good choice for frizzy hair.

• Why We Love It: Sulfate-free, works across hair types, pleasant scent

This sulfate-free shampoo is extremely hydrating, making it ideal for parched gray strands. Infused with argan oil (which is packed with vitamins A and E), it helps repair and seal the hair’s cuticle, while the violet pigments handle any brassy tones that have crept in.

• Why We Love It: Includes UV-protection, safe for color-treated hair, mild scent

Straight from Stockholm comes this salon-grade shampoo that doesn’t just increase shine, block UV rays (one of the main culprits of brass) and counteract existing yellow tones—it also volumizes limp roots. Bouncier, brighter hair? Right, this way.

• Why We Love It: Sulfate-free, vegan, works for all hair types

If you're constantly fighting brassy strands, you might want to pick up a bottle of these leave-in drops. Though they’re not technically shampoo, they can be added to any shampoo (or conditioner) you already have, which is what makes them so genius. That and you can customize the level of toning you want by adjusting the number of drops you add in. Oh, and they provide UV protection as well, which we know is crucial for keeping brass away.

• Why We Love It: Silicone-free, budget-friendly, great for all shades of gray

This one by Pantene was formulated specifically for gray and silver strands in mind. With plenty of purple pigment to neutralize brass and brighten up dullness, it also features the brand’s classic ingredient: pro-vitamin B5, which hydrates and strengthens hair. The handy pump top and generously sized bottle make this budget-friendly buy especially easy to use as well.

• Why We Love It: Sulfate-free, best seller on Amazon, hydrating for dry and brittle hair

If you're dealing with dull, dry strands, this Olaplex pick can help. It aims to hydrate and brighten gray hair with its sulfate-free formula. Featuring bis-aminopropyl diglycol dimaleate, an ingredient that repairs and strengthens hair bonds, the shampoo also reduces brassiness.

• Why We Love It: Sulfate-free, sustainable packaging, pleasant scent

While some purple shampoos are limited to once a week usage, this one is ready-to-go whenever you need it. The gentle formula promises to clean your hair and soothe your scalp without stripping away your color thanks to a blend of natural oats, chamomile extract and coconut extract.

• Why We Love It: Sulfate-free, Budget-friendly, safe for color-treated hair

A classic brand at a wallet-friendly price? Yes please. This hibiscus-tinted dye shampoo aims to moisturize brittle strands, minimize brassiness and brighten dull locks. According to the brand, you can use it up to three times a week to keep your grays vibrant.

• Why We Love It: Sulfate-free, vegan, has proteins to repair damage

Do you have brittle, damaged hair? Well, this shampoo might be just the fix for repairing and strengthening weakened strands. The formula includes keravis (a protein that reduces breakage) and astaxanthin (an antioxidant that heals hair bonds) to promote healthier hair with continued use.