Drugstore beauty brands are usually a hit or miss, but No7 is definitely a hit with shoppers and celebrities alike. Not only is Elizabeth Banks the face of the U.K.-based brand, but your favorite Real Housewives—Kyle Richards and Bethenny Frankel—also swear by the products. Maybe you do, too. And that's why you should pay attention to the No7 Friends and Family Sale happening from now through May 4. Featuring a 30 percent *sitewide* discount automatically applied in your cart, it's the perfect excuse to stock up on all the brand's viral skincare and makeup products. Because did I mention that No7 also has quite the fan club on TikTok, with millions of views and counting?
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What can I say? Buyers are really obsessed with the brand's Future Renew Damage Reversal serum (from $40; $28). It promises to reverse visible signs of aging in just *four* weeks. How? It's purportedly powered by No7's new peptide technology (Pepticology), which is supposed to "support the skin's natural self-repair process." Meanwhile, other key ingredients (including an antioxidant blend, hyaluronic acid and niacinamide) are meant to work together to help hydrate, plump, protect and strengthen the skin. So, I'm not surprised that 92 percent of trial users said their skin looked less damaged after using this facial serum over eight weeks. But here's why one buyer doesn't regret buying it: "It has made the skin on my face and neck so much firmer and even-toned! Not to mention, the light, fresh scent and how silky it feels on my skin (not greasy at all). It's got my vote! 10/10!"
