We Predict *This* Striking Color Will Be Everywhere in 2024

Alexa, play “A Decade in Blue” by Eiffel 65

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a collage of the makeup color trend 2024
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Although Pantone crowned peach as its color of the year, we believe there’s another shade that’s going to be huge in 2024, and we’re not the only ones. Pinterest predicts indigo blue will make a comeback, becoming a core shade in our beauty routines. They’ve got the data to back it up, too: According to their recent trend report, search terms like “blue eyeshadow aesthetic” and “blue glam makeup” have risen 65 percent. That news piqued our interest, so we talked to a few makeup artists to find ways to wear the vibrant hue all year long. 

Meet the Experts

  • Helen Dagdag is makeup artist and beauty director for Sephora based in Los Angeles, California. Her work has been featured in brand campaigns, fashion photoshoots and video projects. She currently uses her social platforms to share product recommendations and beauty tutorials. 
  • Anthony H. Nguyen is a celebrity makeup artist and global veritas artistry ambassador for KVD Beauty based in Los Angeles, California. His work has been featured in publications such as Vogue and Harper’s Bazaar and brand campaigns for MAC, Anastasia Beverly Hills and KVD Beauty. His previous clients include Gwen Stefani, Adele, Katy Perry and Rita Ora. 

First, Why Is This Color So Popular?

According to Color Psychology, indigo blue represents intuition, devotion, fairness, wisdom and authority, among other things. With an impressive line of symbolism, no wonder we’re letting this hue lead our new year beauty looks. “It’s universally flattering and an amazing way to incorporate a pop of color into your look. It also pairs well with other colors, so you never need to tone down your outfit or makeup,” says Dagdag. 

How to Incorporate Indigo Blue in Four Ways

makeup color trend a collage of women wearing blue mascara
Instagram: @chykapuka/Steve Granitz/Penske Media/Getty Images

1. Mascara

The experts say blue mascara is the best way to ease the striking shade into your beauty routine. “Mascara can give a subtle hint of blue without dominating your whole look,” says Dagdag. All you need is one to two coats, depending on how dramatic you want your lashes. One more thing: “If you think your blue mascara is too bright, try layering it over with a black mascara or just apply the hue to the tips of your lashes,” she adds. 

makeup color trend 2024 eyeliner
Axelle/Bauer-Griffin/Steve Granitz/Getty Images/Instagram:@priscillaono

2. Eyeliner

In the last few years, blue eyeliner has become a bolder alternative to the classic black liner look as this Princess Diana staple continues to be a great option to make your eyes pop. Consider rocking a thin line across the lid and tiny flick at the end like Cardi, or try your hand at a thick reverse cat eye like Rihanna. A pro tip: “I love applying the pencil at the lash line and following your shape for a subtle pop of color. You can also create a winged liner using an angled brush and swiping the eyeliner against the brush and gliding it at the tail end of the eye for a sharp wing,” says Nguyen. 

makeup color trend 2024 a collage of women wearing blue eyeshadow
Instagram: @dualipa/@kimkardashian/Marcelo Hernandez/Getty Images

3. Eyeshadow

As mentioned, eyeshadow inspiration is popping up more on our feeds, and Nguyen predicts this color will be at the forefront. “Blue eyeshadow and tones have been reinvented in every decade from the ‘60s to the early aughts. It’s safe to say that it’ll always be a statement color,” he says. “You can easily apply it with the ease of your fingertips or use a fluffy eyeshadow brush. Try a teal blue shimmer with a black base to create the most futuristic blue metallic mix. The more product you press [on the lids], the more intense the shimmer will pop!” You can also skip the shimmer and go for dark blue shadow across the entire lid to really draw attention to your eyes. 

makeup color trend 2024 a collage of women wearing blue lipstick
Stephane Cardinale - Corbis/Karwai Tang/Alberto E. Rodriguez/Getty Images

4. Lipstick

This option is the boldest one yet, but our experts have a few tips to nail the look. Dagdag recommends applying concealer around your lips before applying lipstick to “ensure that your lips are a clean focal point.” Take your time applying the product evenly and use a cotton swab to gently wipe away any excess and soften the lines. Want to experiment further? Add lip liner or some shimmer to elevate your pout. 

Here’s My Proof That Princess Diana’s Signature Blue Eyeliner Look Still Holds Up Today

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Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...