LIVELY is known for creating waitlist-inducing bras, bralettes, underwear and more, but its most recent launch will have you closing your drawers and clearing out your medicine cabinets.
With the dumpster fire that is 2020, self-care and beauty are top of mind for everyone, and LIVELY wasted no time tapping into that market with a focus on a “no makeup needed” lifestyle (because really, who has the energy?) and a come-as-you-are ethos. "Prior to the pandemic," Michelle Cordeiro Grant, Founder and CEO of LIVELY, tells us, "the feeling I was having, which was shared by our community, was that 'less is more,' and that has only been amplified throughout quarantine... So, in-line with our podcast, No Makeup Needed, we set out to create a line of three self-care products that help to refresh, restore and renew your skin wherever you are, whatever you're doing and whether you choose to wear makeup or not." Launching today, the All. You. collection includes the Rest. Replenish. Sleep Mask ($22), the Refresh. Repeat. Face Mist ($16) and the Restore. Renew. Lip Balm ($15).
