This Buzzy Lingerie Brand Is Trying Its Hand at Beauty (And Everything Is Under $22)

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LIVELY is known for creating waitlist-inducing bras, bralettes, underwear and more, but its most recent launch will have you closing your drawers and clearing out your medicine cabinets.

With the dumpster fire that is 2020, self-care and beauty are top of mind for everyone, and LIVELY wasted no time tapping into that market with a focus on a “no makeup needed” lifestyle (because really, who has the energy?) and a come-as-you-are ethos. "Prior to the pandemic," Michelle Cordeiro Grant, Founder and CEO of LIVELY, tells us, "the feeling I was having, which was shared by our community, was that 'less is more,' and that has only been amplified throughout quarantine... So, in-line with our podcast, No Makeup Needed, we set out to create a line of three self-care products that help to refresh, restore and renew your skin wherever you are, whatever you're doing and whether you choose to wear makeup or not." Launching today, the All. You. collection includes the Rest. Replenish. Sleep Mask ($22), the Refresh. Repeat. Face Mist ($16) and the Restore. Renew. Lip Balm ($15).

lively beauty launch
Courtesy of Lively

LIVELY worked with its over 130K brand ambassadors to give the people what they want. The sleep mask is designed to “hydrate and smooth skin overnight with a pillow-proof, transfer-proof formula.” The face mist utilizes pink rose oil and grapefruit seed extract to balance and restore skin between Zoom calls, coffee runs and chilly winter dog walks. The lip balm (which is hands down our favorite) is formulated with Vitamin E to help “smooth wrinkles, reduce chapping and promote skin repair.” Oh, and did we mention all three products are free of harsh ingredients like parabens, sulfates, synthetic dyes and formaldehyde?

In addition to two bundle sets that we would be happy to receive this holiday season (mom, if you’re reading this), the All. You. beauty collection is available now on

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Executive Managing Editor

Catrina oversees content production and editorial operations across all PureWow verticals. When she's not managing web schedules, digital issues and newsletter production, you can...