Lively’s New Bra Racked Up a 5,000 Person Waitlist Before It Even Launched (But You Can Buy It Now!)

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

When a product has a 5,000 person waitlist, we take note. And when it's a bra, we click ‘add to cart’ immediately, because a good one is hard to come by. That's the case with Lively's new bra, The Spacer.

It amassed that massive waitlist ahead of its launch today thanks the ultra-light material that molds to your body, in addition to promising a comfortable fit and wire-free support. One reviewer who got early access to the bra attests, “This is the bra I’ve been looking for my whole life! All previous bras I took off immediately when I got home at night, this one I completely forget I have on.”

And at only $35, we have a feeling this “no-bra bra” going to sell out quick.

6 PureWow Editors on the Most Comfortable Bra They Own

lively bra 1

The Spacer Bra In Toasted Almond

Lively dubs this new style “the future of bra tech” because of its unique spacer material (a blend of Spandex and Nylon) and special design. The wire-free band holds you up without digging into your ribs, which is quite a lofty claim (but one we’re all about). And this toasted almond shade is ideal for everyday wear.

lively bra 2

The Spacer Bra In Smoke

If your underwear drawer’s already overrun with nude bras, opt for this smokey gray shade instead. And don’t hesitate if you have a larger cup size, the brand added larger straps for sizes 36C and up, and a supportive sling in sizes 34DDD-38DD to ensure a secure fit.

Totally sold? Us too. Hurry up and snatch yours before they sell out.

purewow author
Kara Cuzzone

Assistant Commerce Editor

From 2019 to 2021 Kara Cuzzone held the role of Assistant Commerce Editor covering sales and deals across beauty, fashion, home and wellness.
read full bio