Lively’s New Bralettes Already Have a 1,200-Person Waiting List

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lively bralette

LIVELY’s latest release is here to add a little support (literally) to your fall quarantine wardrobe.

The popular retailer just launched an environmentally friendly collection of racerback bras as part of its Eco-Style Series. Not only does the line offer wireless support, but it also features the brand’s “leisurée” fit, which combines athleisure and lingerie.

The Eco-Style Series is so popular, it’s already accumulated a 1,200-person waitlist in just 48 hours. (NBD.) Each bra retails for $35 and comes in a variety of sizes—ranging from XS to L, or 30A to 38D—making it a must-have piece for women of all shapes.

The pieces are made from sustainable materials—like The Eco Deep V Bralette and The Eco Straight Up Bralette, which are derived from recycled fabric that’s created using post-consumer materials. The collection is designed to cater to active lifestyles, all while giving back to Mother Earth.

According to the brand’s official website, the Eco-Style Series is “made to get you movin’ and groovin’ while doing good for our planet.”

It appears LIVELY just became our one-stop shop for everything athleisure.


Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...