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7 Beauty Products Joanna Gaines Swears By

She's a restauranteur, a store owner, co-creator of a Target line, mother, wife and soon-to-be children’s book author...needless to say Joanna Gaines is a busy woman. So it makes total sense that she keeps her beauty routine streamlined to fit her schedule. Here are some of her favorite products that she uses on the go.

'Fixer Upper'-Loving Parents Rejoice! Joanna Gaines Is Publishing a Children's Book


tweezerman tweezers
Ulta

Tweezerman Tweezers

Aka the tweezers that everyone swears by (and for good reason): The slanted tip and stainless-steel tips grab even the tiniest of hairs. Joanna keeps them in her makeup bag "in case (she) finds a stray."

revlon colorstay eyeliner
Ulta

Revlon Colorstay Eyeliner

According to Jo, this liner is a "tried and true favorite" that she loves. So much so that one of the producers on Fixer Upper sent her over 100 of them for her birthday one year.

clean and clear oil absorbing sheets
Amazon

Clean & Clear Oil Absorbing Sheets

Another classic, Joanna relies on these portable sheets to "take care of those shine spots."

mac lipstick in fresh brew
Nordstrom

Mac Lipstick In Fresh Brew

She calls this the "best long-lasting nude lipstick I’ve found." (We’ll have ten, please.)

jack black intense therapy lip balm
Amazon

Jack Black Intense Therapy Lip Balm

What can always be found in Joanna's bag? A tube of this balm (which is loaded with SPF 25, shea butter and vitamin E to keep chapped lips at bay). 

anastasia beverly hills brow wiz pencil
Amazon

Anastasia Beverly Hills Brow Wiz Pencil

The super-slim pencil makes filling in sparse spots a breeze, and according to Jo, "it stays on all day."

revitalash volumizing mascara
Walgreens

Revitalash Volumizing Mascara

Though she picked this mascara up on a whim, it quickly became a favorite. (We're guessing it has something to do with how it delivers thicker lashes without so much as a clump.)



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

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