Drop everything you’re doing, because the straightener of all straighteners is on sale for a limited time only.
The beloved GHD Platinum+ Styler is currently available for purchase at Walmart for $175. (The normal retail price is $249, making this a 30 percent discount.)
If you’re unfamiliar, you should know the GHD Platinum+ Styler isn’t like ordinary flatirons. It’s the world’s first smart straightener, which means it doesn’t require you to use a heat protectant.
The device recognizes the thickness of your hair and constantly adapts to ensure the optimum styling temperature. The Ultra-Zone technology is guaranteed to provide a constant maximum 365-degree temperature, completely eliminating that burnt hair smell. The result is a frizz-free finish without any damage, and we’re still looking for a catch.
According to PureWow beauty editor Brianna Lapolla, who reviewed the straightener back in July 2019, it’s totally worth the price tag. “It delivers pin-straight-hair like no clothing iron ever could,” she wrote. “And my tresses stay straight and shiny all day long—even in 100 percent humidity (yep, I’ve tried it). I can now rock glass hair just as well as the Kardashians, thank you very much.”
Guess we’ll be throwing out our old flatiron, which looks vintage compared to the GHD Platinum+ Styler.
This article reflects prices at publication that may change.