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This GHD Flatiron Is the Only Tool That Straightens My Thick Hair and It’s $83 Off

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Let’s take it back to the winter of 2002: I’m bent over an ironing board and my mother is wielding an actual clothing iron, desperately trying to straighten my wavy tresses before I head off to school. We were at the peak of the pin-straight-hair trend and as a seventh grader, I absolutely needed to nail the look. Cringing? Me, too.

Flash forward to high school and college when I clicked on my beloved Sedu iron day after day, passing over each section of hair no less than 50 times. No matter what, I simply couldn’t get my locks as straight as I wanted (and I had the split ends to prove it!). That’s around the time I gave up on my flatiron and began learning the joys of the curling wand.

Then, when the glass hair trend blew up. I considered it to be a style that I wouldn’t dare try, given my failed attempts all the years prior. Until (drumroll, please) the glorious moment I got to try out the GHD Platinum+ Styler. Sounds dramatic, I know. But if you’ve struggled in the straight hair department like me, you’re probably nodding your head in agreement.

The GHD Platinum+ Styler is unlike any other flatiron I’ve used. For starters, it’s the world’s first smart straightener. By recognizing the thickness of your hair and the speed at which you’re styling, it constantly adapts to ensure the optimum styling temperature. Ultra-Zone technology monitors the heat 250 times per second to guarantee a constant maximum 365 degrees: the optimum temperature for ensuring a frizz-free style without any damage. You don’t even need to use heat protectant, because this GHD model won’t ever singe strands, alter color or emit that telltale burnt hair smell. Oh, and the edges of this iron are beveled, so it can be used to curl and wave hair, if you’re talented like that. Music to my seventh-grade ears.

But the very best part? It delivers pin-straight-hair like no clothing iron ever could. And my tresses stay straight and shiny all day long—even in 100 percent humidity (yep, I’ve tried it). I can now rock glass hair just as well as the Kardashians, thank you very much.

While the GHD flatiron is usually a tad on the pricey end (at $249), it’s currently majorly discounted at Nordstrom’s Anniversary Sale. We’re talking $83 off. I honestly might buy another—if you don’t already have one, do your hair a favor and grab one while the epic sale is still on (you have until August 30!). Use it, love it, thank me later.


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Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of professional experience to use on a freelance basis. When she's not typing away, you can find her somewhere in Europe or at home catering to her dog, King Louis.