The Color Wow Dream Coat Makes Your Hair Waterproof (and It's on Sale for $20 for Amazon Prime Day 2023!)

Have good hair days all summer long

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Color Wow Dream Coat Spray.

OK, guys, we have less than 24 hours until Amazon Prime Day 2023 is over. Among all the top beauty deals that Prime members can score until midnight tonight—including the Laneige Lip Sleeping mask for $17 (from $24) and Crest 3D Whitestrips for $30 (from $46)—the Color Wow Dream Coat is at the top of our list. The anti-frizz spray is going viral on TikTok as we speak because it appears to make your hair waterproof. The reason: its humidity-resisting formula acts like a raincoat for your locks, according to the brand

At least one PureWow editor, Commerce Director Nicole Briese, is a dedicated fan, giving it a stamp of approval against Florida heat. "It's the only thing saving my hair from humidity," she shares. "I thoroughly researched before I moved here, and that is the one that kept coming up. I really do use it every day." And if you've ever been to Florida, you know that humidity is no joke, so it's probably one of the best products to help keep your hair intact just about anywhere this summer. Why else do you think it made our roundup of the best products for frizzy hair? And it's not just because reviewers have pushed it to its limits, pouring water onto their hair to see if it actually held up, which it did. Seriously, just see the TikTok below.

In fact, the popularity of the product has brought about the glass hair phenomenon, and similar to the glass skin trend, it's essentially about achieving smooth and shiny results; in this case, strands that are so protected that frizz is out of the question. We have its anti-frizz technology to thank, which blocks out humidity and locks in moisture to keep hair sleek and straight AF (even for those with naturally curly or frizzy textures). In other words, its formula is incredibly powerful, featuring flex-elastic polymers that basically seal down the cuticle and wrap each strand so you get a glassy, flyaway-free and water-resistant 'do.

While the brand recommends that you use it every three to four shampoos to keep having good hair days, buyers like Briese use it quite often in more humid climates. But rest assured, the results don't waver overnight. One reviewer confirms, "I wash my hair, put this in, and my hair is great 'til the next time I wash it. [It's] so smooth but still has life to it."

Color Wow

Needless to say, we're stocking up on the stuff while it's marked down for Prime Day. We're also currently obsessing over the fact that celebrity stylist and Color Wow global creative director Chris Appleton claims to use at least 100 bottles of it a year on his A-list clients, including Jennifer Lopez, Paris Hilton and Kourtney Kardashian.

If they're a fan, we're a fan—and you will be too.

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Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...