OK, guys, we have less than 24 hours until Amazon Prime Day 2023 is over. Among all the top beauty deals that Prime members can score until midnight tonight—including the Laneige Lip Sleeping mask for $17 (from $24) and Crest 3D Whitestrips for $30 (from $46)—the Color Wow Dream Coat is at the top of our list. The anti-frizz spray is going viral on TikTok as we speak because it appears to make your hair waterproof. The reason: its humidity-resisting formula acts like a raincoat for your locks, according to the brand
At least one PureWow editor, Commerce Director Nicole Briese, is a dedicated fan, giving it a stamp of approval against Florida heat. "It's the only thing saving my hair from humidity," she shares. "I thoroughly researched before I moved here, and that is the one that kept coming up. I really do use it every day." And if you've ever been to Florida, you know that humidity is no joke, so it's probably one of the best products to help keep your hair intact just about anywhere this summer. Why else do you think it made our roundup of the best products for frizzy hair? And it's not just because reviewers have pushed it to its limits, pouring water onto their hair to see if it actually held up, which it did. Seriously, just see the TikTok below.