Byredo’s Lucia Pica Is Rewriting the Rules of Holiday Beauty

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Byredo/Getty Images

Every year, holiday beauty tends to follow the same formula with glittery lids, glossy lips and enough highlighter to outshine the tree topper. But this holiday season, Byredo, and its creative makeup director, Lucia Pica, are swapping sparkles for serenity. With the launch of Polaar Harmony, the brand is rewriting the rules of festive beauty. Inspired by the shifting light and contrasts of the Nordic Sea, the collection captures that stillness in color form.

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Byredo

At the center of the collection is the Ocean Haze eyeshadow palette, which balances iridescent turquoise with soft mauve tones that feel more like winter’s changing skies than holiday tinsel. “It becomes easier when all the tones are brought together in one palette,” Pica says. “You don’t need to analyze it. You can follow what draws you in, intuitively. And even if the combination of shades feels bold at first, there are always gentler ways to begin,” she explains.

So, how do you wear them? Pica suggests starting with a soft wash of Pink Sand across the eyelids for an easy, luminous look that works for both day and night. Add a touch of Golden Rêverie to the inner corners or along the cheekbones to catch candlelight at dinner. When you’re ready to go a bit bolder, reach for Blue Haze—try it as a smudged liner, a halo of color around the eyes or a full-on smokey eye for a winter night out. “You can use a single color or a soft blend,” says Pica. “There’s no pressure to wear them all.”

And though blue might seem daring for the holidays, Pica sees it as anything but trendy. “Blue, for me, holds both stillness and energy,” she says. “It’s instinctive, almost primal—a reflection of sky, sea, mineral and memory.”

byredo lipstick
Byredo

Rounding out the collection are Sea Whisper liquid lipstick with silver pearls and transparent finish, and two red satin-finish shades, Red Sunset and Sand Dance, designed to add depth and warmth. Each shade is versatile enough for everyday wear, yet polished enough to elevate any festive look.

This winter, skip the glitter overload and trade the tinsel tones for something unexpected. And try to rediscover color through intuition and emotion, because the most modern kind of holiday beauty is the one that feels entirely your own.


Deena Headshot

Fashion and Beauty Director-at-Large

  • Oversees fashion and beauty content. 
  • Former Beauty Director at Marie Claire; editorial lead at Allure, Essence, and L’Oréal-owned beauty platforms
  • Advocate for inclusive storytelling in style, beauty, and wellness