The 4 Best Brow Gels on Amazon

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Maybe she’s born with it? Or maybe she just has a really good brow gel? The right one can help wimpy arches reach their fullest potential and groom unruly hairs into neat submission. Here, our top four picks at every price point.

maybelline tattoostudio waterproof eyebrow gel

Editors’ Pick: Maybelline Tattoostudio Waterproof Eyebrow Gel

The Facts:

  • Comes in eight shades
  • Is waterproof and transferproof
  • Features a flocked tip applicator

If you’re looking for a longwearing brow gel that really beefs up thin arches, look no further than this drugstore hero. Thanks to flexible film formers and polymers in the formula, this tinted gel will not budge once it sets. (We recently wore it through a 60-minute Cardi B dance class and it looked as fresh as it did when we applied it that morning.) The flocked doe-foot applicator lays down a generous coating of pigmented fibers (which can be alarming at first swipe, but easily remedied with a few strokes of the included spoolie brush).

nyx professional makeup tinted brow mascara

Best Value: Nyx Professional Makeup Tinted Brow Mascara

The Facts:

  • Comes in five shades
  • Easy-to-use spoolie applicator
  • Gives a subtle tint

If you’ve never really gotten the hang of using a brow pencil, we’d highly recommend giving this guy a whirl, as it’s virtually goofproof. All you have to do is sweep the spoolie through your arches to quickly fill in any sparse spots (without having to fear the dreaded block brow that sometimes comes with using a pencil or pomade). The tint is subtle, never streaky, but pigmented enough to define thin, fair hairs. Plus, at just under five bucks a tube, it will set you back less than the cost of a grande pumpkin spiced latte.

wunder2 wunderbrow one step brow gel

Customer Favorite: Wunder2 Wunderbrow 1-step Brow Gel

The Facts:

  • Comes in five shades
  • Has over 13,000 reviews
  • Lasts up to three days 

This cult favorite has a substantial fan base because of its ability to “not only look natural, but actually stay on all day,” as one reviewer shared. With hair-like fibers that adhere to your skin, even those of you who are compulsive face touchers or have overactive oil glands can rest easy knowing that your brows won’t smear or fade throughout the day. The only caveat? It takes a bit of practice to get the application just right at first. We’d recommend using a light hand (and perhaps an angled brush), as the pigmentation is quite bold.

grande browfill voluminizing brow gel

Splurge-worthy: Grandebrow-fill Volumizing Brow Gel

The Facts:

  • Comes in three shades
  • Has conditioning peptides
  • Doesn’t flake or feather

Y’all already know our love—ok, low-key obsession with the brand’s lash serum. (TL;DR: It makes our lashes look like we have extensions on.) So it perhaps comes as no surprise that we’re equally enamored with their brow gel. Packed with thickening fibers to fill in thinning patches and peptides to condition hairs, it makes our arches look and feel fluffier in a few swipes.

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...