The 10 Best Cruelty-Free Makeup Brands

Animal lovers, rejoice

Fact: There are millions (and we do mean millions) of beauty products out there. And while this can be overwhelming at times, it also means we have tons of choices. Concerned about whether or not your lipstick has been tested on animals? Simply look it up online…or consult this list of some of our favorite makeup brands that also happen to be Fido-friendly.

10 Beauty Products That Aren’t Packed with Chemicals

OCC Makeup

Obsessive Compulsive Cosmetics

This highly pigmented line offers a wide range of eye, lip and nail colors (we’re talking neon green and canary yellow here). Plus, the PETA-certified company is also vegan—meaning it doesn't even use animal-derived ingredients (like beeswax or lanolin) in its products.



Tarte is another PETA-approved (and Leaping Bunny certified) brand, and you really can’t go wrong with any of its prettily packaged and high-performing products. (Though we are partial to the Amazonian Clay foundation and blush. OK, fine, and the lip tint pencils.)

kat von d
Kat Von D

Kat Von D

Known for her super-saturated shades and long-lasting formulas, Ms. Von D makes it easy for you to shop her vegan and cruelty-free products by having a designated #VeganAlert tab on the site.



In addition to being cruelty-free, this luxury line develops new products every year that are dedicated to animal conservation. This year, 5 percent of the proceeds from sales of its “Protect the Lions” eye palette will be donated to the Lion Guardians, an East African organization that works to protect the majestic cat.

urban decay
Urban Decay

Urban Decay

This cult favorite brand is both PETA- and Leaping Bunny-certified—plus, it has a wide selection of products that are also vegan. (Thank goodness, because we weren’t quite ready to part with our NAKED eye shadow palettes.)

coverfx final
Cover Fx

Cover Fx

A makeup artist favorite, this pro line (developed by a former chemist for MAC) is PETA-approved and free of other controversial ingredients like mineral oil and parabens. Not sure where to start? Try the custom cover drops, which transform any skin-care product you already own (like your oils, serums or lotions) into your perfect shade of foundation.

wet n wild
Wet n' Wild

Wet N' Wild

If you’re looking to save a few extra dollars (um, always), there are quite a few drugstore brands that are animal-friendly as well. Like this gem, which is 100 percent cruelty-free—and it's striving to make all of its products vegan-friendly, too.

E.l.f. Cosmetics

E.l.f. Cosmetics

The budget brand is already famed for its extensive collection and shockingly low prices (hello, $3 gel liners and matte lipsticks), but what you might not know is how committed it is to animals. None of the products are tested on animals or contain animal by-products and the makeup brushes are completely synthetic.

too faced
Too Faced

Too Faced

This year, after Estée Lauder was acquired by a cosmetics conglomerate, fans of the well-known brand were worried that it may no longer be committed to the cruelty-free cause. Rest assured, you can still swipe the (aptly named) “Better Than Sex” mascara without having to worry about whether or not it was tested on animals.

Watching Other People Put on Mascara Is the Best Thing Ever

RMS Beauty

Rms Beauty

Being cruelty-free is only one of the many ways this cult line is clean. Made with raw, food-grade and organic ingredients; packaged in recyclable glass containers; and pigmented with natural minerals, this cult favorite brand wins on all fronts. (And the Living Luminizer is the only thing that brings a healthy glow to our sallow complexions in the dead of winter.)

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...