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Whether your light hair is more born-with-it or from-a-bottle, brassiness is blonde’s kryptonite. When a salon visit just isn’t in the cards, we’re reaching for purple shampoo, which uses violet pigments to neutralize yellow tones and restore that lustrous platinum color. Here are three that will bring your blonde hair back to its former glory.


Editors’ Pick: R+Co Sunset Blvd Blonde Shampoo

The facts:

  • Subtle pigments are suitable for daily use
  • Rich, aloe-infused formula soothes brittle strands
  • Naturally-derived cleansing agents

More lilac than violet, the subtle pigments in this creamy shampoo refresh highlights and correct brassy undertones, without any risk of overdoing it. It also boasts natural, coconut-derived cleansing agents and strand-soothing aloe, with a scent that’s a blend of juniper, blood orange, rhubarb and leather accord. One PureWow editor tried it and, as a self-described daily shampooer, told us, “I like that it’s pretty much foolproof. I don’t have to worry about accidentally turning my blonde hair purple or totally stripping the color. It doesn’t hurt that it’s hydrating and smells amazing, either.”

BUY IT ($29)


Best Value: L'Oréal Paris EverPure Blonde Shampoo

The facts:

  • Iris botanicals neutralize brassiness in one use
  • Gentle, hydrating formula leaves hair shiny and silky
  • Subtle lavender scent

The entire line of L’Oréal’s EverPure hair care is formulated without harsh surfactants, and this blonde-friendly shampoo is no exception. A combination of subtle purple pigments and iris botanicals neutralizes brass for quick results, while the gentle formula cleanses without stripping your locks of their natural moisture. In fact, the overall consensus from Amazon reviewers was that this budget-friendly formula made their hair feel silkier and smoother than ever before—at a mere fraction of the cost for a salon visit.

BUY IT ($7)


Splurge-Worthy: Oribe Bright Blonde Shampoo

The facts:

  • Sulfate-free formula won’t strip color
  • Purple orchid flower extract conditions and repairs damage
  • UV protection prevents color from fading

They say you shouldn’t judge a book by its cover—but they didn’t say anything about shampoo. Thankfully, in the case of this purple shampoo, the formula is as good as the packaging. A brightening blend of lemon, ginger root and chamomile extracts help optimize your blonde tones while making them luminous, and purple orchid extract repairs dryness and damage while locking in moisture. And despite being sulfate-free, it lathers easily and is generously pigmented, so a little goes a long way.

BUY IT ($46)

RELATED: The 3 Best Blue Shampoos for Brunettes on Amazon

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