While most of us will never acquire a beauty stash as large as a professional makeup artist’s, the amount of eyebrow pencils, lipsticks, blushes and foundations most of us have can be surprisingly hard to keep organized. (If you’ve ever gotten ready in a hurry, and left your supplies splayed across a counter, you know all about this cluttered scene). And if you’re a celebrity makeup artist, like Sarah Tanno (who is Lady Gaga’s makeup artist), tasked with keeping every shade of every product on hand at all times, it’s easy to see how things can get out of hand.
Tanno is also the co-founder of Gaga’s beauty brand, Haus Laboratories, which debuted on Amazon in 2019. Now, she’s introducing another Amazon exclusive: A 28-piece collection of makeup organizers in collaboration with iDesign. “It’s been my dream to create a solution for organizing makeup, hair, and accessories that feels elevated, customizable and chic,” Tanno told PureWow, adding that it was important for them to “innovate on products that would also not harm the environment. iDesign was the perfect collaborator that was looking to do the same thing.”
Tanno sought to address some of the challenges she’s had with other organizers and improve upon them. Most importantly? “The quality of materials.” So, you can trust that these iDesign products won’t start cracking, breaking or falling apart after just a few months of use. Plus, they’re modular: “All of our products can click into each other so you can build a solution that works for you,” Tanno points out. And every piece in the collection comes in two colorways, Smoke & Black and Clear & White, so you can match them to the décor in your bathroom (or makeup room—if you’re lucky enough to have one).
And though you might think co-creating a collection of organizers means Tanno’s got her beauty organization systems down 100 percent, she admits that she’s “still trying to figure it out in my own space as well.” That said, she does have general systems in place for skin care and makeup. “I like to organize all my skincare in sections by categories such as moisturizers, toners, masks, etc.” Makeup on the other hand, she categorizes by shade: “My lipsticks, for example, neutrals [go] together. I have a special section for prosthetics and editorial makeup, too.”
