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A New Wine from Yes Way Rosé Is Coming to Target (and It’s Super Affordable)

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Yes Way Rosé/Facebook

Polish your wine glasses and fire up your Instagram feed, because rosé season is almost here. And with perfect timing, Target and Yes Way Rosé are teaming up with an exciting launch.

Yes Way Rosé, a lifestyle brand known for its cheeky wine-themed merch and millennial following, just announced the upcoming release of its signature rosé wine, which will be sold exclusively at Target.

The brand’s eponymous flagship wine is a Provençal-style blend with notes of strawberry, citrus and white peach. We imagine it pairs perfectly with everything from spicy food to the three bags of gummies you bought when you really just needed deodorant and floss.

We’ll be clearing our calendar for an extra Target run every Friday.

Yes Way Rosé ($13) will be available at Target stores beginning March 4.



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Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...