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Rachel Krupa is a busy woman. In addition to founding Krupa Consulting, a boutique food and wellness PR firm, she also opened The Goods Mart, a healthy take on a 7-Eleven–like convenience store. Because of all her food-related ventures, we had to know what she herself eats in an average day. Read on to learn how she balances her love of sweets with a whole lot of supplements.

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6 a.m.

“Mindfully moving and invigorating my body first thing in the morning is key to jump-starting my creativity. I’m a devotee of New York Pilates and The Class. My most shining ideas and aha moments come when I’m not thinking about work because I’m working on myself. After that, I practice transcendental meditation, so I meditate for 20 to 30 minutes.”

glass of water on a table
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7:30 a.m.

“I ready my body for the day with a liter of warm water, collagen powder for a little protein and supplements. My doctor does blood work to see what my body is missing, and my supplements are tailored toward that. Right now, I’m taking adrenal support supplements, omegas, CoQ10 and a women’s multivitamin. Six weeks ago, I started to take Mindbodygreen’s NR+, and I can already see and feel the difference in my energy, mood and skin. I have an extra pep in my step, and I can see the small lines around my eyes diminishing. Before I head out the door, I swig a concoction of Chinese herbs that my acupuncturist tailors to my needs every month, plus collagen. I practice intermittent fasting, and since I tend to have dinner around 10 p.m., I try my best to stay away from any sugars for 12 to 14 hours.”

8:30 a.m.

“My workday begins with in-person meetings with people who energize me—plus a pot of English breakfast or Earl Grey tea.”

12 p.m.

“I have a big sweet tooth and am obsessed with gluten-free and vegan pastries. I’m a mostly plant-based eater, so my go-to for my first meal now is The Smile’s buckwheat banana bread with vegan butter and fresh fruit. It’s so dense, and I love the banana pieces throughout. During the day, I’m meeting with amazing makers creating products that we may carry at The Goods Mart, so I’m always snacking on up-and-coming products. It’s one of the best things about owning a healthy convenience store—being one of the first to try up-and-coming brands and getting to hear their amazing stories.”

4 p.m.

“I need an afternoon pick-me-up, so I have a daily matcha at MatchaBar, and either Brodo’s mushroom seaweed broth or a Green Light smoothie from Juice Press. Sometimes I have both.”

6 p.m.

“I have a second wind of energy when I switch my focus to our L.A. clients. During this time, I find myself munching on Karma cashews (either the turmeric or cocoa flavor) or a Slow Up Red Pepper Pesto Bar.”

avocado toast
Anfisa Kameneva/EyeEm/getty images

9:30 p.m.

“I make dinner for myself at home. I like to keep it simple: steamed vegetables (Japanese sweet potatoes, carrots, zucchini, peas) with nutritional yeast, avocado toast with Forager Project butter, salt and pepper. I need to end my day with something sweet, and I have a few items on rotation, including Eating Evolved Coconut Butter Cups and Eat Chic Peanut Butter Cups. I’ll eat those while sipping on Tomen Calm Tincture.” 

11 p.m.

“The day wraps up with more supplements: Mindbodygreen magnesium, a probiotic and more Chinese herbs. I’ll note that this is a typical day when I’m not going out for meetings or with friends. If that’s the case, I’m always ordering a burger with fries or a good omakase, and a glass of natural funky wine is a must!”

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