The Apple Watch Sale for Amazon Prime Big Deal Days 2023 Is Major (We’re Talking Up to $100 Off)

It's time for enhanced workouts, GPS and slashed prices

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Apple watch sale Amazon: Apple Watch Series 8 on a wrist

Sure, Amazon Prime Big Deals Day 2023 gives us opportunities to stock up on beauty products, items for your pets and other must-haves. (Sign up here to see the deals as a Prime member.) But the massive savings event, which runs through Oct. 11, also gives us a chance to indulge in high-tech enhancements (ahem, splurges) we might otherwise overlook—like a not-to-be-missed Apple Watch sale, for example.

Amazon has lowered the price on the best-selling Series 8 (it was $399, now it’s on sale for $319), as well as the second-generation SE (formerly $249, it's reduced by 20 percent to $199).

These popular accessories, which now have an always-on retina display to make them easier to use outdoors, feature sensors that can track your heart rate, measure blood oxygen and in the case of the Series 8, sense your body temperature.

Amazon discounts vary based on color and style (i.e., GPS versus GPS + cellular options)—but not to worry: We broke it down for you below. Keep reading for details on the two best Amazon deals for the Apple Watch.

Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

Best for Biometrics

1. Apple Watch Series 8

What We Like

  • sleep tracking
  • temperature-sensing tech
  • crash detection

What We Don’t Like

  • not very customizable


The Series 8 edition of the Apple Watch, which launched in September 2022, is like your personal coach/slash bodyguard, enabling you to track multiple health biometrics, including fertility. It’s GPS-enabled, and comes with a standard-sized 41 millimeter band, with your option of S/M and M/L sizes.

While many features of the Series 8 are the same as it’s predecessor, the Series 7, $264, (crack-resistant glass, an always-on display and fast charging speeds), the main difference is that the newer iteration takes your temperature every five seconds at night, with sensitivity of up to 1 degree. That means the Series 8 may be able to detect illness, jet lag, exercise-induced temperature fluctuations and more. The Series 8 also claims to detect falls and crashes and can call help for you. All this, at up to $100 off, in four colors: red, midnight, silver and starlight.

Best Starter Apple Watch

2. Apple Watch SE Smart Watch

What We Like

  • new design color-matches back case
  • crash detection

What We Don’t Like

  • sleep tracking isn’t 100 percent accurate


Not interested in the temperature-tracking feature of the Series 8? You can enjoy all the other bells and whistles it offers, including sleep monitoring, exercise analysis and fall and crash detection, with the second-generation Apple Watch SE, also introduced in September 2022. This latest SE model has faster processing at a lower cost than its predecessor. GPS-enabled, it also has an easy-to-read 40-millimeter case. It’s currently on sale for $50 off its usual price of $249 in all three colors: midnight, silver and starlight, so you’ll have no excuses for choosing the couch over that 5K—and beyond.

dana dickey
Dana Dickey

Senior Editor

Dana Dickey is a PureWow Senior Editor, and during more than a decade in digital media, she has scoped out and tested top products and services across the lifestyle space...
read full bio

Greta Heggeness

Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.