Martin Henderson Posts IG Thirst Trap to Promote New Signing Event with ‘Virgin River’ Co-star Alexandra Breckenridge

He caught our attention

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Martin Henderson.
Tommaso Boddi/Getty Images

Martin Henderson sure knows how to get the attention of Virgin River fans. The 48-year-old actor (who plays Jack Sheridan on the Netflix romantic drama) just posted a thirst trap to his Instagram account, as a way to alert followers that he and his co-star, Alexandra Breckenridge, 41, will be doing a live signing on October 14 (as fans anxiously await the final two eps of VR season five).

Henderson’s upload was a joint post with the company Streamily, and the caption read: “Martin and Alex are hanging out in person together and #livestreaming again!!! The amazing Martin Henderson and Alexandra Breckenridge will be signing LIVE October 14th!!!!!!” You can find details about the live stream here.

However, this steamy pic isn't a still from Virgin River. In fact, it's actually a photo from the 2014 miniseries Secrets & Lies. On that show, Henderson portrayed Ben Gundelach, a man who finds the body of a murdered boy and suddenly becomes the prime suspect, having to quickly find a way to clear his name.

This isn't the first time in recent history that the New Zealand actor has posted a thirst trap to his account. In the past couple weeks, Henderson has shared shirtless pics of himself taking dips in the ocean and going on hikes in the Sierra Nevada.

He's used his thirst traps to grab his followers’ attention in the past. For instance, Henderson shared a saucy photo in April 2022 that featured him standing next to a towel in nothing but his boxer shorts. “Was sent this lovely linen towel from my friend dear friend who has the coolest store and I promised her I’d promote it,” he wrote. “It’s just to the right of me.”

You could certainly find a successful career in marketing, Martin.

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Associate Editor, News and Entertainment

Joel is the former Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a...