Under 5'4"? Universal Standard Is Launching Petite Sizes 10 to 28

If you're a lady who wears a size 10 or above, you need to know Universal Standard

The plus-size clothing line sells high-quality basics, plus-size jewelry, activewear kits (a recent addition) and celebrity collaborations. It's also committed to becoming even more inclusive, recently announcing that it will offer size-extended petites, from sizes 10 to 28.

In a press release, Universal Standard noted that, "The move signals the next step in the brand’s mission to unify the fashion industry and give another underserved 'market within a market' access to modern, elevated essentials."

Each item in the new collection is engineered to meet the proportional needs of this particular customer (instead of being a reduction of the regular sizes). Using petite fit models, Universal Standard is recognizing the 50 percent of women who are shorter than 5'4". 

The new sizing will be available to shop tomorrow, and you can sign up here for a reminder (we have a feeling this stuff might sell out pretty quickly). 

sarah stiefvater

Wellness Director

Sarah Stiefvater is PureWow's Wellness Director. She's been at PureWow for ten years, and in that time has written and edited stories across all categories, but currently focuses...