These 4 Beloved Fashion Brands Just Launched Plus Sizes (and Can We Get an ‘Amen'?)

It’s kind of wild that, in 2018, plus-size shoppers are just now being recognized as customers with buying power who should have as many options as women of any other size, but we’ll save that conversation for another day. On this day, we’ll just swoon over these four brands—praise hands—taking plus-size baby steps in the right direction.

The 5 Pieces of Clothing Every Busy Woman Needs in Her Closet


This cult-favorite line, which recycles old fabric from vintage clothing into new, boho-chic pieces, is a go-to for celebs like Rihanna and Taylor Swift. So basically we were thrilled when, at the end of last month, Reformation launched its first-ever plus-size line in collaboration with curve model Ali Tate Cutler. The new collection ranges in size from 0 to 22 and XS to 3XL and includes the brand’s signature styles (think: bodysuits, off-the-shoulder tops and sundresses) we’ve come to know and love.

What to buy: black bodysuit ($48); ruffled wrap dress ($198); striped blazer ($248)

Draper James For Eloquii

Reese Witherspoon’s Draper James clothing line has been a hit with the preppy set since it launched in 2015. It’s no surprise, then, that her first foray into plus-size fashion (in partnership with Eloquii) has captured the hearts of girly dressers everywhere. Expect summer-ready pieces like sundresses and statement tops in sizes up to 28.

What to buy: gingham wrap top ($85); scallop trim cardigan ($95); lace yoke shift dress ($145)

model wearing loft plus skirt


When This Is Us star Chrissy Metz appeared on a talk show wearing a pretty polka-dot dress this past fall, the internet demanded to know where it was from. As it turns out, Metz was the first lucky lady to model LOFT’s new plus-size range. In sizes 16 to 26, the line is jam-packed with affordable and easy-to-wear blouses, dresses, jeans and work-appropriate separates.

What to buy: shimmer tie waist shorts ($50); faux suede wrap skirt ($70); ruffle collar bomber jacket ($105)


We've long loved Cosabella's stretchy-lace lingerie and sleepwear, and luckily, the brand recently took steps to become more inclusive. The 35-year-old lingerie maker recently introduced an extended collection, featuring new styles and colors in a fuller size range, including bottoms and sleepwear in sizes 12 to 22 and bras in sizes 32D to 40DD. Like all of Cosabella's products, the extended collection is ethically manufactured in Italy in small batches and features some of the brand’s greatest hits, like hip-hugging underwear that won’t ride up and the comfiest bralette, um, ever.

What to buy: lowrider hotpant ($39); bralette ($66); demi cup bra ($100)

sarah stiefvater
Sarah Stiefvater

Wellness Director

Sarah Stiefvater is PureWow's Wellness Director. She's been at PureWow for ten years, and in that time has written and edited stories across all categories, but currently focuses...
read full bio