Fact: It’s nearly impossible to walk into Target for one thing and not fill your cart with clothes, toiletries and other products that you somehow convince yourself you need. Well, this announcement confirms that it’s bound to get worse.
Target is teaming up with Vineyard Vines to launch a brand-new collection featuring more than 300 items, and our wallet is already hurting.
The line is scheduled to hit stores on Saturday, May 18, with prices ranging from $2 (yep) to $120. (Psst…most of the items are less than $35.) It includes everything from accessories and apparel to pet products and children’s toys.
“Vineyard Vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints,” Mark Tritton, executive vice president of Target, said in a statement. “We worked closely with the Vineyard Vines team to create a collection of well-designed, affordable items that are meant to bring people together, whether it’s for a shared meal with friends or a family trip to the beach. Launching just as summer kicks off, this is the perfect collection to help our guests create lasting memories with family and friends, all season long.”