You thought the oat milk pandemonium had settled down. Lolz, not so, friend. The market for oat-based coffee creamers and dairy milk alternatives may be reaching saturation, but that just means the oats are moving on to another (better) category entirely: ice cream.
Yep, popular oat milk brand Oatly is launching a frozen dessert made from oat milk. And while it’s not the first to do so, the brand is arguably one of the most recognizable names in the oat milk game. (Never forget the Great Oatly Shortage of 2018.)
You’re wondering about the flavor lineup, though. There will be seven, including vanilla, chocolate, strawberry, coffee, mint chip, chocolate chip and, of course, oat. (Can anyone honestly say they’ve ever had oat-flavored ice cream? Didn't think so.) Oatly’s general manager, Mike Messersmith, says they stuck to classics for a reason: “There are a lot of plant-based items that have elaborate ingredient structures with peanut butter and flavors and crazy mix-ins, which is a big subset of the ice cream category, but our approach was, let’s try to do the classics but no dairy, no nuts, no soy, in a non-gmo way.” We’re into it.
Considering we just learned that New York City is getting its own dedicated oat milk ice cream shop, this news is just what we needed to put our FOMO to rest. According to Nosh, the frozen dessert will launch in select retailers including Fresh Direct, Wegmans, Whole Foods and Target stores over the next two months, retailing at $5.99 per pint. We’ve got dibs on the mint chip.